Ponte Vedra Beach, Florida, United States
30K followers 500+ connections

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About

Check out my blog at JamesSerra.com

I work at Microsoft as a big data and data…

Activity

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Experience & Education

  • Microsoft

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Licenses & Certifications

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Volunteer Experience

  • Soccer Coach

    Various soccer clubs

    I have been a soccer coach for rec, club, and middle school for 20+ years. All ages for both male and female. Also has been a soccer referee during this time.

Publications

  • Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh

    O'Reilly

    Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern data warehouse. These new architectures have solid benefits, but they’re also surrounded by a lot of hyperbole and confusion. This practical book provides a guided tour of these architectures to help data professionals understand the pros and cons of each.

    James Serra, big data and data warehousing solution architect at Microsoft, examines common data architecture concepts, including…

    Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern data warehouse. These new architectures have solid benefits, but they’re also surrounded by a lot of hyperbole and confusion. This practical book provides a guided tour of these architectures to help data professionals understand the pros and cons of each.

    James Serra, big data and data warehousing solution architect at Microsoft, examines common data architecture concepts, including how data warehouses have had to evolve to work with data lake features. You’ll learn what data lakehouses can help you achieve, and how to distinguish data mesh hype from reality. Best of all, you’ll be able to determine the most appropriate data architecture for your needs. With this book, you’ll:

    - Gain a working understanding of several data architectures
    - Learn the strengths and weaknesses of each approach
    - Distinguish data architecture theory from the reality
    - Pick the best architecture for your use case
    - Understand the differences between data warehouses and data lakes
    - Learn common data architecture concepts to help you build better solutions
    - Explore the historical evolution and characteristics of data architectures.
    - Learn essentials of running an architecture design session, team organization, and project success factors

    See publication

  • Microsoft SQL Server 2014 Business Intelligence Development

    Packt Publishing

    Technical reviewer: This book will give you a competitive advantage by helping you to quickly learn how to design and build BI system with Microsoft BI tools.

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  • Reporting with Microsoft SQL Server 2012

    Packt Publishing

    Reporting with Microsoft SQL Server 2012 covers all the features of SSRS and Power View and will provide a step-by-step lab activity to help you develop reports very quickly.

    Starting with the difference between standard and self- service reporting, this book covers the main features and functionality offered in SQL Server Reporting Services 2012 including a breakdown of the report components, development experience, extensibility, and security. You will also learn to set up and use…

    Reporting with Microsoft SQL Server 2012 covers all the features of SSRS and Power View and will provide a step-by-step lab activity to help you develop reports very quickly.

    Starting with the difference between standard and self- service reporting, this book covers the main features and functionality offered in SQL Server Reporting Services 2012 including a breakdown of the report components, development experience, extensibility, and security. You will also learn to set up and use Power View within Excel and SharePoint and connect to a tabular model as well as a multidimensional model. The book provides real-life reporting scenarios that help to clarify when those scenarios are discussing standard reporting, in which case SSRS is the best choice, and when they are discussing self-service reporting, in which case Power View is the best choice.

    This book will have you creating reports in SSRS and Power View in no time!

    Other authors
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  • Expert Cube Development with SSAS Multidimensional Models

    Packt Publishing

    Technical reviewer: Expert tips and tricks for designing Analysis Services Multidimensional Models.

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  • SQL Server 2012 Business Intelligence Enhancements

    SQL Server Pro magazine

    The top Business Intelligence Enhancements in SQL Server 2012.

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  • Big Data and Data Warehousing Blog

    -

    Frequent blogs about big data, data warehousing, business intelligence, Azure, and more.

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Honors & Awards

  • Microsoft SQL Server MVP

    Microsoft

  • Additional Honors & Awards

    -

    Presenter PASS Business Analytics Conference 2013 and 2014, Presenter PASS Summit 2013

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