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About

I scale companies by elevating product builders.

My north star is the # of people…

Articles by Ibrahim

  • How Amazon Leverages Compound Interest in Decision Making
    May 16, 2020

    How Amazon Leverages Compound Interest in Decision Making

    quick announcement: if you enjoy my writing and want more articles regularly delivered to your inbox, you can subscribe…

  • The Myth of the "Natural"​ Public Speaker
    May 13, 2020

    The Myth of the "Natural"​ Public Speaker

    Several years ago, I realized that talking in front of large-ish groups of people that I wasn’t on a first-name basis…

    3 Comments
  • Hunch Tracking: a tool for the forward-thinking PM
    May 5, 2020

    Hunch Tracking: a tool for the forward-thinking PM

    Recently, I came across an encouraging post advocating for building habits around “the boring bits”, which for product…

  • The 3 S's of the Product Lifecycle
    May 2, 2020

    The 3 S's of the Product Lifecycle

    A few years ago, I was in a rut learning-wise, feeling like I was going through the motions and keeping a bunch of…

  • PMs: Purists && Tweeners
    Apr 28, 2020

    PMs: Purists && Tweeners

    Recently, we ran a retrospective on the evolution of the product org at Box, focusing on how PMs were doing in terms of…

    1 Comment
  • Writing is Thinking
    Apr 26, 2020

    Writing is Thinking

    For a long time, in my professional (and personal) life, I would write without much purpose. At work, I would take…

    1 Comment
  • The Need for Innovation Exhaust
    Mar 28, 2020

    The Need for Innovation Exhaust

    Given everything going on the world, I've seen a (very understandable) trend emanating from many folks I've talked to:…

  • ReReading List for 2020
    Mar 23, 2020

    ReReading List for 2020

    Like most everyone, I like to write New Year resolutions in Dec/Jan..

    2 Comments
  • Invention vs. Incrementalism
    Jan 28, 2018

    Invention vs. Incrementalism

    I recently finished reading Zero to One, which has a ton of great insights into building sustainable business models…

    3 Comments
  • Is Low Hanging Fruit Appetizing?
    Aug 31, 2016

    Is Low Hanging Fruit Appetizing?

    The most important part of my job is setting up folks on my team for success, and that is especially critical for new…

    1 Comment
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