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Articles by Dave
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Watching Andy Latimer in action is a reminder: powerful storytelling isn’t optional—it’s the difference between marketing that moves people and…
Watching Andy Latimer in action is a reminder: powerful storytelling isn’t optional—it’s the difference between marketing that moves people and…
Shared by Dave Andreadakis
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Come with us to the Brand Storytelling Conference at the Sundance Film Festival! BrandStorytelling brings together creators, marketers, and…
Come with us to the Brand Storytelling Conference at the Sundance Film Festival! BrandStorytelling brings together creators, marketers, and…
Liked by Dave Andreadakis
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Amanda Cromhout CADipL™️invited me to take the Blind Loyalty Challenge. What makes this such a fun podcast is that she does a great job disarming her…
Amanda Cromhout CADipL™️invited me to take the Blind Loyalty Challenge. What makes this such a fun podcast is that she does a great job disarming her…
Shared by Dave Andreadakis
Experience & Education
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Loyalty Juggernaut
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Publications
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What Price for Engagement? That is the question.
Loyalty Management Magazine
In order to understand the effect that price fluctuations have on customer loyalty and engagement, marketers need better visibility into not only how the customer treats price during the current buying decision, but also all buying decisions over time.
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Analyzing and Optimizing Partner Relationships
White Paper - Aimia
Abstract - Facts over opinions and data over perception. There are many ways to achieve this data-driven approach and this white paper lays out a three-part strategy with an accompanying methodology for loyalty program optimization. When designing and executing loyalty programs it's all about relationships at many levels. By effectively managing partner relationships, the benefits reach all the way down to the most important relationship: the one with the customer.
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We’re excited to celebrate another milestone for Precision Media by Majid Al Futtaim, as we expand our footprint into Saudi Arabia and Egypt through…
We’re excited to celebrate another milestone for Precision Media by Majid Al Futtaim, as we expand our footprint into Saudi Arabia and Egypt through…
Liked by Dave Andreadakis
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Today, June 25th, will mark the final live broadcast from the HSN campus in St. Petersburg. And while operations may be moving to Westchester, Pa.…
Today, June 25th, will mark the final live broadcast from the HSN campus in St. Petersburg. And while operations may be moving to Westchester, Pa.…
Liked by Dave Andreadakis
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