“Brian hired me as a consultant and then as a member of his management team where we worked together closely over 2 years 2017-2018 while he was Chief Analytics Officer of Eyeview and ran Operations. Previously, Brian and I worked together at Dotomi, where Brian was key to driving the success of our high growth business. Brian's vision for how to use creative, media, and analytics, to move individuals by creating proprietary performance lift for brands is what made it very easy to join his team at Eyeview. I was inspired to leave what I was doing and join him. I have immense respect for Brian as an innovator and manager of high performers (he is great at retaining and growing talent, everyone i have ever known who worked for him grew quickly into higher level roles). Brian's skillset is broad and he has unique industry knowledge that translates into inventing what the market needs next. I hope to work with Brian again and know he will be a great driving asset in any venture he chooses.”
Activity
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I’m thrilled to join the talented team at iSpot as their Chief Product Officer. Video represents a massive growth opportunity for marketers, which…
I’m thrilled to join the talented team at iSpot as their Chief Product Officer. Video represents a massive growth opportunity for marketers, which…
Liked by Brian Pozesky
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🚨 MARKETING MEASUREMENT IS BROKEN! 🚨 You’re comparing a 3.5x ROAS from one platform with a “lift” report from another … And somehow that’s supposed…
🚨 MARKETING MEASUREMENT IS BROKEN! 🚨 You’re comparing a 3.5x ROAS from one platform with a “lift” report from another … And somehow that’s supposed…
Liked by Brian Pozesky
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Here's an interesting new paper by Albert Wong, Andrés V., and Yew-Wei Lim (https://lnkd.in/eU3hCqjQ) that shows how a simple probability model (PM)…
Here's an interesting new paper by Albert Wong, Andrés V., and Yew-Wei Lim (https://lnkd.in/eU3hCqjQ) that shows how a simple probability model (PM)…
Liked by Brian Pozesky
Experience & Education
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Automated Segmentation and Yield Management
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Join now to viewMore activity by Brian
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Exciting things ahead for the Women of Influence Podcast! 🎙️ We’re thrilled to share a standout lineup of upcoming guests joining Aliza Freud —…
Exciting things ahead for the Women of Influence Podcast! 🎙️ We’re thrilled to share a standout lineup of upcoming guests joining Aliza Freud —…
Liked by Brian Pozesky
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I truly understand why people are posting on LinkedIn, (building personal brand etc) but why such long posts, can’t you just add to your prompt “make…
I truly understand why people are posting on LinkedIn, (building personal brand etc) but why such long posts, can’t you just add to your prompt “make…
Liked by Brian Pozesky
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I’m happy to share that I’m starting a new position as Senior Director of Commerce Media Product at PubMatic!
I’m happy to share that I’m starting a new position as Senior Director of Commerce Media Product at PubMatic!
Liked by Brian Pozesky
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🔥 Your loyalty program is great… but it’s not a crystal ball. 🔮 Sure, loyalty data tells you who shops and maybe why… but what if it’s only…
🔥 Your loyalty program is great… but it’s not a crystal ball. 🔮 Sure, loyalty data tells you who shops and maybe why… but what if it’s only…
Liked by Brian Pozesky
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🍬 Just back from the Sweets & Snacks Expo—and let’s just say, it wasn’t just the candy talking… 🍭 Across the board, every convo came down to the…
��� Just back from the Sweets & Snacks Expo—and let’s just say, it wasn’t just the candy talking… 🍭 Across the board, every convo came down to the…
Liked by Brian Pozesky
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Big thanks to Brand Innovators for the opportunity to host such a dynamic conversation in #Cannes—tough gig, but someone’s gotta do it. Grateful to…
Big thanks to Brand Innovators for the opportunity to host such a dynamic conversation in #Cannes—tough gig, but someone’s gotta do it. Grateful to…
Liked by Brian Pozesky
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Your ROAS isn’t lying… it’s just not telling the whole story. What if the real results of your media spend aren’t showing up in your reports? 🎯 At…
Your ROAS isn’t lying… it’s just not telling the whole story. What if the real results of your media spend aren’t showing up in your reports? 🎯 At…
Liked by Brian Pozesky
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Perion is going to Cannes, let me know if you'll be there, I'll connect you with Ben to meet up.
Perion is going to Cannes, let me know if you'll be there, I'll connect you with Ben to meet up.
Liked by Brian Pozesky
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Who is heading to Cannes in a couple of weeks?!!! Paul from Pēq will be there, and I’d love to connect you with him to talk about standardizing your…
Who is heading to Cannes in a couple of weeks?!!! Paul from Pēq will be there, and I’d love to connect you with him to talk about standardizing your…
Liked by Brian Pozesky
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I bombed my first board meeting as a Finance leader. When my CEO pulled me aside, I thought I was fired. Painful, but it taught me 3 lessons I’ll…
I bombed my first board meeting as a Finance leader. When my CEO pulled me aside, I thought I was fired. Painful, but it taught me 3 lessons I’ll…
Liked by Brian Pozesky
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We're proud to share that Adstra’s General Counsel and Chief Privacy Officer, Jason Bier, has been recognized with the 2025 Privacy Icon Award from…
We're proud to share that Adstra’s General Counsel and Chief Privacy Officer, Jason Bier, has been recognized with the 2025 Privacy Icon Award from…
Liked by Brian Pozesky
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Americans trying to pronounce "Cannes": “Cans? Cons? Kah-nays?!” 😅 People trying to pronounce “#Pēq”: “Peek? Peck? Puh…?” (That macron? Pure vibes…
Americans trying to pronounce "Cannes": “Cans? Cons? Kah-nays?!” 😅 People trying to pronounce “#Pēq”: “Peek? Peck? Puh…?” (That macron? Pure vibes…
Liked by Brian Pozesky
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