Andrew Cardno

To wrap up the TDWI Solution Summit presentation this article includes the key points. Market Basket Analysis is just one piece of the puzzle. It takes a great Leadership Team to support analytics. Thanks to Scott Sirois, Ruben De Los Santos,Joe Whitman, Michael J. Broderick, to name a few and VizExplorer's Andrew Cardno, Ralph Thomas, Angela Ahmet, for a wonderful opportunity to be published.

As we established in parts 7 and 8 of this series, social media is now a powerful force in the casino industry. And guess what? Good hosts exploit it. Social media is like an invisible force in the management of relationships with customers. Players and hosts can and do send messages, share personal stories and communicate on a very personal level via social media. This remarkable social channel is completely outside of the control of the casino, and because the relationship is personal… Show more

As we established in parts 7 and 8 of this series, social media is now a powerful force in the casino industry. And guess what? Good hosts exploit it. Social media is like an invisible force in the management of relationships with customers. Players and hosts can and do send messages, share personal stories and communicate on a very personal level via social media. This remarkable social channel is completely outside of the control of the casino, and because the relationship is personal, exactly who owns the relationship is questionable. In this article, we dig into these ownership questions and suggest ways that the casino can maintain ownership of the patron while the host is connected on Facebook. Before we dig into the player development side of social media in this article, we’ll set the stage with some critical concepts. These concepts define the difference between business and personal relationships and allow us to build out a way of understanding the quite different world we find ourselves in with the advent of social media. Show less

Player development exists as a special gateway between customer and business, and the numbers are often substantial. The percentage of hosted business varies tremendously between markets, with a typical casino running about one-third of its business as hosted. Player development teams work hard to communicate, market and personalize the gaming experience for their players. But in today's real time, mobile-enabled world, player development needs new tools to achieve great results. In this… Show more

Player development exists as a special gateway between customer and business, and the numbers are often substantial. The percentage of hosted business varies tremendously between markets, with a typical casino running about one-third of its business as hosted. Player development teams work hard to communicate, market and personalize the gaming experience for their players. But in today's real time, mobile-enabled world, player development needs new tools to achieve great results. In this article, we dig into the core requirements for player development tools. Show less

We recently explored the role of innovation and the need for change leadership in the gaming industry. However, adapting and enhancing a business is just plain difficult. We can act on research, intuition and guts, but that is not enough. We must also know if our actions are effective. This brings us to the role of analytics, which is to identify opportunities for change and measure the impact of those changes. This article is the first in a sub-series that looks at the analytical methods… Show more

We recently explored the role of innovation and the need for change leadership in the gaming industry. However, adapting and enhancing a business is just plain difficult. We can act on research, intuition and guts, but that is not enough. We must also know if our actions are effective. This brings us to the role of analytics, which is to identify opportunities for change and measure the impact of those changes. This article is the first in a sub-series that looks at the analytical methods associated with the identification of opportunities and methods to measure outcomes. Show less

This article looks at the role of innovation in gaming and a massive sea change in the gaming vendor landscape. This massive sea change will change how the the industry innovates, and the effectiveness of this innovation will in many ways define the vibrancy of the industry in years to come. This article revisits horizontal innovation and how it will be applied to the gaming landscape.

It seems like businesses around the world are being blasted with computer hacking events. There are now hundreds of millions of customer credit cards floating around in cyberspace. In this fifth installment of our new "Where if the Money?" series, we examine what being subjected to a major hacking event means in the gaming industry.

In this fourth installment of our new "Where is the Money?" series, we look at front-of-house optimization and its counter-intuitive impact on pricing strategies.

A follow up to the 18 part series Where is the money? This series examines topics such as millenials in gaming, and electronic gaming including internet gaming.

This 18 part series first appeared in the July, 2011 edition of Casino Enterprise Management Magazine. The series covers ways in which analytics can help casino operators drive incremental profit - from horizontal innovation to war-room analytics and beyond!

Andrew's website with all the articles he has published