Matched Audiences and Target Audience
Predictive audiences uses your first-party or third-party data combined with LinkedIn’s AI to auto-generate a custom audience that is predicted to perform actions similar to those within your source data. Predictive audiences help find prospects…
Target Audience
You can use audience expansion to expand the reach of your campaign by showing your ads to member accounts with similar attributes to your target audience. Audience expansion is a good choice for an upper-funnel marketing strategy, as it can help…
Target Audience
When you create your campaigns, reaching the right audience of professionals to meet your advertising goals sets the foundation for running a successful ad campaign. You can leverage AI-powered targeting features to help you auto-generate an…
Target Audience
Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…
Target Audience
Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…
Target Audience
Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…
Target Audience and Matched Audiences
Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 members to be used in your…
Target Audience and Manage Classic Campaigns
Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations Audience attributes such as company…
Target Audience and Manage Classic Campaigns
Learn best practices on how to set up your campaign's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn member accounts most likely to take action on your ads. Learn moreExplore our free…
Target Audience and Optimize Campaigns
Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar…
Target Audience and Manage Classic Campaigns
When you create a new Classic campaign in Campaign Manager, you'll need an audience that helps meet your campaign goals. You can build your own audience or use Auto-Targeting, which combines LinkedIn’s professional audience, platform signals, and…
Target Audience and Manage Classic Campaigns
Auto-Targeting for Classic campaigns combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your campaign. Use Auto-Targeting to help reduce the time you spend on audience creation…
Target Audience and Manage Classic Campaigns
Auto-Targeting for Classic campaigns combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your campaign. Use Auto-Targeting to help reduce the time you spend on audience creation…
Target Audience
Campaign audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals. As you select your targeting options, you can see an estimate of the audience size you'll be able to reach in…
Target Audience
LinkedIn Interests and Traits targeting lets you build your audience based on members’ direct or inferred interests, traits, or professional groups they may belong to, subject to each member’s ad settings and LinkedIn’s Advertising Policies. There…
Target Audience
On February 29, 2024, LinkedIn’s lookalike audiences were discontinued. This means that: New lookalike audiences can’t be created and existing lookalike audiences can’t be edited. Existing lookalike audience data will no longer…
Target Audience
As members continue to update their profiles with their education and experience, their targeted advertising group changes. With the high volume of members joining LinkedIn and the rate at which members update their profiles, the actual target…
Target Audience and Manage Classic Campaigns
As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page. Below Target Audience Size, you can click Show segments to get more…
Target Audience and Manage Classic Campaigns
LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…
Target Audience
Using the same targeting filters in LinkedIn Campaign Manager, Talent Insights, and Recruiter may yield different audience counts as they consider differing customer use cases for each product. Some common reasons for this: Learn more about the…
Target Audience
In Campaign Manager, you can choose to target Company Industries when you’re defining your target audience. To help you improve the granularity and accuracy of your campaign's targeting, we’re updating our industry options in Campaign Manager…