We’re committed to upholding our traffic quality and brand safety standards for your campaigns on LinkedIn and the LinkedIn Audience Network. LinkedIn selects and approves trusted, third-party publishers for the Audience Network to help customers scale their ad campaigns and reach their audience. We take the following quality and brand safety measures to help ensure your brand is protected from fraud and objectionable content on the Audience Network.
Upholding LinkedIn standards
We aim to extend the same level of brand safety and quality ad experience on LinkedIn and on the LinkedIn Audience Network.
- We curate only high quality publishers to add to our allow lists, helping to ensure that your ads appear in trusted, brand-safe environments.
- First- and third-party automated checks from partners like Pixalate, DoubleVerify, and HUMAN on every bid request confirm that pages and domains are safe and uphold rigorous traffic quality standards.
- The DoubleVerify pre-bid integration automatically filters out publisher traffic in line with industry brand safety standards before bids are placed, so that you can confidently deliver your ads to trusted environments.
Meeting customers' brand safety standards
LinkedIn provides multiple options for advertisers to apply their brand’s unique suitability preferences on LinkedIn Audience Network. For example, advertisers can set up category-level blocking based on IAB publisher categories or upload their custom block lists or allow lists to ensure their ads are placed on apps and sites that align to their brand safety and suitability standards.
- This level of customization is at the campaign level, so advertisers have additional control over where their message is delivered on the LinkedIn Audience Network.
- Please note, IAB categories are provided by our partner Pixalate, and could be updated or changed during a campaign. Advertisers should review the categories throughout their campaigns and update their blocklist or allow list as needed.
- If you use Business Manager to manage your ad accounts, you can also share your allow and block lists with other ad accounts in Business Manager.
- You can download publisher delivery reports in Campaign Manager to validate the effectiveness of the allow list and block lists that were uploaded and use the reporting results to update custom lists.
Automated and manual quality checks
We work with our ad exchange partners to enable multiple layers of automated fraud prevention and filter out low-quality publishers and placements for ads on the LinkedIn Audience Network.
- LinkedIn and each ad exchange partner maintain their own publisher blocklist.
On a consistent cadence, we review and curate trusted, top-engaging publishers to add to our allow list.
- We review publishers and may remove them from our network at any point if they do not meet our advertising guidelines.
Please note that to improve member matching, LinkedIn cookies are set on third-party publisher sites that may be outside the sites added to the allow list on the LinkedIn Audience Network. Customer ads are only delivered on sites added to the allow list.
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