LinkedIn Matched Audiences

Last updated: 4 weeks ago

Subject to members' preferences, LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:

  • Upload a list of companies or contacts 
  • Retarget member accounts that: 
    • Visited a page on your website 
    • Engaged with your single image ad 
    • Engaged with your document ad 
    • Viewed your video ad 
    • Opened or submitted your Lead Gen Form 
    • Opened a conversation or clicked on any conversation ad call-to-action (CTA) 
    • Engaged with your Company Page 
    • Responded to your LinkedIn Event 
    • Connected through Conversions API - Keep in mind, we currently support the following Conversions API sources for creating audiences: Zapier, HubSpot, Dreamdata, Factors.ia, Hightouch, Lytics, Segment, Tealium, and Adobe.
  • Integrate contacts from a third-party system

Learn more about retargeting with Matched Audiences.

You can also create a predictive audience to help expand your campaign’s reach by creating an audience of people with similar characteristics to your existing data source who are more likely to convert. 

Important to know

The size of Matched Audiences may be limited within the European Economic Area (EEA) and Switzerland. LinkedIn will only match members who opt-in to this feature in the consent interstitial or their ad settings. Learn more about best practices for audience targeting.

To learn more about LinkedIn Matched audiences, check out LinkedIn’s free, expert-built training course on this topic.  

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