As a super or content admin of a LinkedIn Page, you can post text, images, videos, and documents to engage with your Page’s followers. Posts will be displayed on your Page and on your followers’ LinkedIn feeds.
After you publish a post on your LinkedIn Page, you can view Page viewers and Followers gained from the post in the Post analytics section. You’ll also find impressions and members reached under the Organic discovery section. The Organic engagement section displays metrics such as click-through rate, reactions, comments, and reposts, along with the overall engagement rate.
Here's a tip
Pages that post weekly have five times more followers and grow seven times faster than Pages that post monthly.
To post as your Page:
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Go to your Page super or content admin view. If you don't have super or content admin access, you'll need to request admin access to the Page.
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Click Page posts in the left menu.
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Click Start a post and enter your text or URL (website or article).
- Posts are displayed in the language you use for your post.
- You can tag members or other Pages in your post.
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Click the
Pencil icon to upload a photo, video, or document from your computer.- Select a file from your library or create a new photo, or video, or document.
- If you post a video, you can add your own closed captioning or turn on automatic captions.
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To adjust the privacy settings, click the Page name and select
Anyone or Targeted Audience. The default setting is Anyone. -
To adjust the comment settings, click the Page name and select Comment Control
and click Anyone (to leave post comments on) or No One (to turn post comments off). These settings can also be edited on existing Page posts. -
Click the Post button.
To view your Page’s post analytics, go to your Page Admin view, select Page posts in the left pane, choose the post you want to see the analytics for, click the Preview results dropdown, and then click Show all results
.
To post as your Page:
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Go to your Page super or content admin view.
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Tap Dashboard from the upper-left corner and select Page posts from the dropdown.
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Tap Post in the upper-right corner and enter your text or URL (website or article).
- Posts are displayed in the language you use for your post.
- You can tag members or other Pages in your post.
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Tap the
Image icon or Add a document. - Select a file from your library or create a new photo, video, or document.
- If you post a video, you can add your own closed captioning or turn on automatic captions.
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To adjust the comment settings (optional), tap Anyone, then tap Comment Control, then tap
Anyone (to leave post comments on) or No One (to turn post comments off). The audience setting defaults to Anyone and can't be changed on mobile. -
Tap Post.
To view your Page’s post analytics, go to your Page Admin view, tap Dashboard and click Page posts, choose the post you want to see the analytics for, and then click the Show results
.
You can create a draft of a post or schedule it to be published at a time you choose.
Here's a tip
You can also set up content sharing to import posts from your external sources like your organization’s website, blogs, YouTube channels, and other RSS supported sources directly to your Page.
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