As a LinkedIn member, you can access post analytics for individual posts including text posts, images, videos, events, polls, and articles. You can use analytics to see how far your post reaches, spot trends after every post, and explore audience demographics. These analytics are specific to the post itself and do not apply to poll results or events attendee metrics.
The following analytics are available for LinkedIn members on individual posts. Please note that the numbers in your post analytics are estimates and may not be precise:
Discovery
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Impressions - The number of times your post was shown on LinkedIn.
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Members reached - The number of distinct members and Pages that saw your post. This number is an estimate and does not include repeat displays.
Profile activity:
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Profile viewers from this post - The total number of distinct members and Page admins who viewed your profile from your post.
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Followers gained from this post - The total number of members who followed you from your post.
Social engagement
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Reactions - The number of times members or Pages reacted (i.e. liked) your post.
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Comments - The number of times members and Pages commented on your post.
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Reposts - The number of times members and Pages shared your post to their feed.
Link engagement:
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Premium custom button interactions - The total number of times members and Page admins clicked on a Premium custom button in your post, including repeat clicks.
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Visits to links in this post - The total number of times members and Page admins clicked on an external link in your post, including repeat clicks.
- Data is not available for links that are detected as spam, malicious, or that violate LinkedIn’s professional community policies.
- Data is also not available for links that point to content within the LinkedIn platform, such as your own posts or LinkedIn Pages.
Post viewers demographics
Demographic information may include the job title, location, company, company size, industry, and seniority of your post viewers. Guest views are excluded to provide a more accurate representation of your audience.
Depending on the type of content, you may also see additional performance metrics, such as:
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Article views - The total number of times your article was seen on LinkedIn or via email. This number is an estimate and may not be precise.
If your article is part of a newsletter, you'll also see:
- Email sends - The number of subscribers that have received an email for this article.
- Email open rate - The percentage of subscribers that have opened the email sent for this article. This number is an estimate and may not be precise.
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Video views: The total number of times your video was watched for two or more continuous seconds, including replays.
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Watch time: The cumulative length of time your video was viewed.
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Average watch time: The average amount of time that your video was watched. This is calculated by the time watched divided by the number of views.
If you're a Premium member, you may see a Who viewed your profile after this post section at the bottom of your post analytics page. This section displays members who viewed your profile within the first month after your post was published (starting the day after it was shared).
You can click Show all to expand the list and view up to 100 recent profile viewers, depending on their privacy settings. Viewers are listed in reverse chronological order, with the most recent appearing at the bottom.
If you're not a Premium member, you'll need to upgrade your membership to access this information.
The Who’s viewed your profile since this post section will not appear if:
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Your post is older than 90 days, or
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You did not receive any profile viewers within the first month after publishing the post.
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Your post analytics are private to you.
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Your own views, social engagements, and link engagements are counted towards the analytics of your content.
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Demographic data won’t be available for any content you share with only your connections or in LinkedIn Groups.
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We're always working on maintaining member anonymity. For example, demographic data is only shown when there are enough unique viewers to help protect individual privacy.
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Video performance analytics and video viewer demographics are available for 365 days.
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Article performance, article viewer demographics, and newsletter specific analytics are available for two years.
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For all other content types, discovery and social engagement counts are available for 1,000 days. Demographic breakdowns are available for 180 days.
If you’ve boosted a post, you may see ad-only breakdowns for certain analytics, such as discovery, social engagement, and ad performance.
Learn more