Yahoo DSP

The Back-to-School season is in session, and insights are your edge. 🎒 With advertisers increasing spend this year, cutting through the noise requires a strategy backed by research. From shifting search trends to rising spend and value-driven messaging, we uncovered what matters most to today’s back-to-school shopper. Use these insights to fuel smarter, full-funnel campaigns with Yahoo DSP. #ExpectResults #BackToSchool #MarketingStrategy #YahooDSP #ConsumerInsights #RetailMarketing

A snippet from the inaugural Cairns Hatchlings, presented by Yahoo DSP!

Yahoo DSP isn’t just thinking ahead—we’re building for what’s next. Our SVP & GM, Adam Roodman, sat down with FutureWeek to share how AI is already embedded in our platform, from advanced signal processing to next-gen knowledge libraries designed for AI agents. The future of programmatic isn’t on the horizon. We’re engineering it. Watch the full convo: https://yhoo.ly/4nE7msb

We’re honored to have been awarded Bronze for Programmatic Agency of the Year at the #AOTYAwards by MARKETING-INTERACTIVE. 🥉 This recognition highlights our commercial impact in Singapore, strong client results, and continued innovation in AI with the growing adoption of Yahoo Blueprint Performance. Thanks to the team and our partners who made this possible. We're proud to be shaping the future of programmatic advertising, one smart campaign at a time. #YahooDSP #AOTYAwards #ProgrammaticAdvertising #DigitalMarketing #YahooBlueprint #ExpectResults

“Stop thinking about creative as a non-working component. Start thinking about how it drives real outcomes.” – Tony Gemma, Yahoo DSP. At the Seedtag signature podcasts #AdTechHeroes & #ThePubWay crossover episode at The Drum Studio in Cannes, Tony dropped a truth bomb on the future of data-driven creative. The full conversation is coming soon – and it’s a must-listen for anyone ready to stop separating art from impact.

We may be back in the office, but in our minds, we’re still walking La Croisette. ☀️ #CannesLions2025 was a week of powerful ideas, industry-shaping conversations, and standout moments. From insightful panels to product deep dives—and an unforgettable evening at Motel Yahoo—we showed up to spark what’s next. Catch the highlights and see how creativity and technology came together to move the industry forward. #CannesLions #MotelYahoo #YahooAtCannes United Talent Agency

And just like that, another #CannesLions is in the books. 🌞 But this isn’t 𝘢𝘶 𝘳𝘦𝘷𝘰𝘪𝘳, it’s more like à 𝘵𝘰𝘶𝘵 à 𝘭’𝘩𝘦𝘶𝘳𝘦. Motel Yahoo was our HQ for bold ideas, big announcements, and a few iconic moments. From rooftop chats about attention and outcomes to spontaneous seaside brainstorms, we mixed business with just the right amount of rosé—and loved every minute. Merci to everyone who stopped by, tuned in, or teamed up. We're bringing the energy home and building on the momentum. ✨ Until next time, Cannes. #CannesLions2025 #MotelYahoo #YahooAtCannes

Parties in Cannes? Plenty. But a night at Motel Yahoo with Diplo? That’s a whole different vibe. 🕶️ We set the scene, turned up the volume, and made a little magic on the Croisette. Cannes won’t forget, and neither will we. #CannesLions2025 #MotelYahoo #YahooAtCannes United Talent Agency Anna Gregorek

As the sun sets on day 3 of #CannesLions2025, we're getting ready to light up the night with the hottest party on the Croisette. 🪩 #MotelYahoo #YahooAtCannes #IYKYK

Last year at #CannesLions, we launched Yahoo Creative to solve a clear challenge: 95% of advertisers struggle to build and manage creative in the programmatic space. We responded by combining powerful technology, full-service support, and seamless integration with Yahoo DSP. One year in, the results speak for themselves: 🎯 70+ new brand partners 🎯 6x higher conversion rates 🎯 11x more creative builds delivered From eToro to OMD, brands are seeing what’s possible when creative and media truly work together. During #CannesLions2025, we’re celebrating the momentum and looking ahead to bold innovation powered by AI, dynamic personalization, and real collaboration. Read more about Yahoo Creative Year 1: https://yhoo.ly/3SX3OD7 #YahooCreative #YahooAtCannes