WPP Media

Big ideas, bold tech and award-winning results 🏆 We’re thrilled to announce that WPP Media has been honoured with the Transformation Award 2025 at Google’s AI Trailblazers Programme. The Transformation Award celebrates top teams that have developed a high-impact Gen AI product, demonstrating exceptional technical expertise, innovation, and a winning attitude 👏 This programme is a joint initiative between the Ministry of Communications and Information Technology, Digital Industry Singapore (DISG), Smart Nation Singapore, Singapore Economic Development Board (EDB) and Google Cloud that empowers organisations to build cutting-edge Gen AI solutions addressing real-world challenges. Under the leadership and guidance of Josh Gallagher, our team has developed a revolutionary Gen AI product that transforms how brands approach partnerships, driving smarter decisions and innovative strategies. With supercharged Gen AI agents and exciting multi-modal opportunities, we’re thrilled about the possibilities it unlocks, not just for us, but for the entire industry as we redefine the future of partnerships marketing 🔥 A huge shoutout to the team who made this product a reality: Shivi Saxena, Allen Raj, Pankaj Mitra, and Shaheer Mehkari. A special note of thanks to NH Krishnan for his unparalleled guidance and support. A special thanks also to Cherie Kweh and Soo Ming Poh at Singapore Economic Development Board (EDB), and Saurabh Mangal, Chee Weng Hey, Geraldine Ang, Chloe Sim Zixuan and Christine Lim.

From store to story: the rise of immersive retail in China 🛍️📱 New Retail in China has evolved, and it is now about creating consumer-first experiences that blur the line between commerce and culture, where brands create experiential spaces that blend retail with culture to keep consumers engaged longer and drive purchase intent. At the China New Retail Summit hosted by British Chamber of Commerce Shanghai (BritCham Shanghai), Lauren V. C. from L'Atelier Powered by WPP Media outlined how brands are transforming stores from points of sale into places of immersion. While 91% of consumers are reporting positive brand feelings after attending branded experiences, 84% are shopping less in physical stores, meaning the opportunity lies in creating immersive brand worlds that extend into consumer culture 💡 Lauren highlights our research, explaining that brand activations which engage with culture generate 147% more purchase impact, while 94% of Chinese consumers want to see more out-of-home innovation, indicating significant potential for brands willing to invest in consumer-centric experiential retail. This shift toward immersive, consumer-led retail experiences represents the next frontier for brands looking to meaningfully connect with Chinese consumers in an increasingly competitive marketplace.

Unused data is wasted potential. Open Intelligence unlocks insights others can’t — and helps you win where it matters most.

Big ideas, bigger screen 🎬✨ Our teams recently brought the magic of Cannes Lions International Festival of Creativity home to UK soil with our 4th annual WPP Media Cannes on the Big Screen at Cineworld Cinemas Ltd IMAX, Leicester Square. Our clients, partners and colleagues joined us for an exclusive, cinematic showcase of the most boundary-pushing, award-worthy campaigns from Cannes 2025. From powerful storytelling to media innovation that moved audiences across the globe, this year’s edition was our biggest yet, and a vivid reminder of what happens when creativity and media collide. 🎟️ 600+ registrations 🎥 World-class campaigns, bigger than ever (literally) 🎤 Insightful talks from visionary speakers 🌟 Fresh inspiration for 2026 and beyond A huge thank you to our incredible speakers, teams, and everyone who made this moment possible. Here’s to celebrating bold ideas, elevating the work and shaping the future of our industry, together 🩵

What does it take to spark real cultural change? Ten years ago, This Girl Can set out to get more women moving, without fear of judgement. Today, it’s a benchmark for how inclusive, insight-led media strategy can shift behaviours and break down barriers. Together, Sport England, The TGC Collective and EssenceMediacom showed what true collaboration can achieve. More than a campaign – a movement. 💪 Learn more: https://lnkd.in/ew7iQk_v #ThisGirlCan #MediaStrategy #CreativePartnerships

WPP Media isn’t just the #1 brand in COMvergence’s latest ranking – we’re the most complete global media network, built for brands with bold ambitions. 🌍 · Scale that enables intelligence, 18% ahead of the nearest competitor · #1 in nearly half of all global markets, and #1 or #2 in two thirds of markets. Our unique scale, intelligence, and local expertise means we’re able to help marketers reach audiences everywhere and drive business outcomes, in every market, every day.

Strength, scale, and results - WPP Media China is COMvergence's #1 👏 WPP Media China has once again dominated the China media landscapes, securing the #1 position in media billings and market share in COMvergence’s latest reports. Our media billings in China exceeded $7 billion USD in 2024, representing 42% of the market share among the Big 6 - ranking firmly at the top. Specifically, in the media agency rankings, WPP Media’s Mindshare, EssenceMediacom, and Wavemaker secured the #1, #2, and #5 spots in the China market, respectively, thanks to their professional client service and outstanding results. Rupert McPetrie, CEO of WPP Media China, shared his confidence: “We are very proud of what we have achieved in the last 12 months, and these results are testament to the strength of our talent and capabilities, and to the strength of our client partnerships, and the shared growth that we have enjoyed with our clients. Over the last year we have launched a range of strategic initiatives to build on our strong foundations and further enhance our capabilities and offer for the future and our long term growth.  As the landscape continues to evolve we remain committed to innovation and to ensuring client success in China and beyond.”  This market-level strength spans both mature and emerging economies, from China, India, and Indonesia to Germany, the UK, Italy, and more. This has built a solid foundation for facilitating Chinese brands' international expansion, offering unique advantages in terms of scalable talent and resources, as well as the structural strengths of a global service network.

Open Intelligence for Retail brings commerce intelligence to global scale. 🛒 What makes it different? • Deterministic data tied to real transactions. • Full-funnel insights that move seamlessly from activation to measurement. • Scalable collaboration with zero data movement or co-mingling. Because privacy-forward is the only way forward.

From vision to Emmy gold: Nokia and Bloomberg’s award-winning collaboration 🏆   We’re proud to share that the Bloomberg Originals series The Future, proudly sponsored by Nokia and presented by renowned broadcaster and mathematician Hannah Fry, has won an Emmy Award for Outstanding Science and Technology Coverage for its episode The Quantum Arms Race.   This series was more than a sponsorship for our teams and partners, it was a true creative partnership between Nokia, Bloomberg, Wavemaker and Ogilvy, built to explore the frontiers of technology and networks. Alongside the series itself, we worked closely with Bloomberg to integrate Nokia-branded video content hosted by Hannah Fry, produce companion content articles, and develop an experiential game, which we then showcased at the Bloomberg Tech Summit we sponsored, bringing Nokia’s vision for the exponential era to life across platforms 💡   This Emmy recognition is just the next accolade in a series of award wins, with the work already picking up gongs at the Telly Awards and Shorty Awards. A huge congratulations go to the incredible teams involved who made this possible 👏   Watch the Emmy-winning episode and the full series 👇 https://loom.ly/OkFpdYY   Explore more about Nokia’s vision for the future of technology 👇 https://loom.ly/BlGADVs

🎧: https://lnkd.in/gZDP7i3s