Unlock clear and effective reporting in Toluna Start with Insights! ✅ Evaluate multiple concepts, packs, ads, or claims in a single comprehensive table with the Side-by-side widget. ✅ Gain instantaneous analysis of responses, including AI-driven theme extraction and sentiment coding with SmartCloud. ✅ Leverage our modern visualization, advanced customization, and secure sharing features to report your insights quickly and easily. Find out more about Insights in Toluna Start: https://lnkd.in/dqV4t6-e #DataInsights #DataVisualization #TolunaStart
Toluna
Market Research
Empowering clients to deliver greater business impact in brand, product, and communications through unparalleled insight
About us
Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-wide team of leading research experts. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Recognized as a top innovative company by GRIT in 2024, we are at the forefront of insights innovation and excellence.
- Website
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https://tolunacorporate.com/
External link for Toluna
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Online Research Panel, Online Communities, Online Surveys, Research Technology, DIY Surveys, Concept Testing, Quantitative Research, Qualitative Research, Insight On Demand, and Automation
Products
![Click here to view Toluna Start]()
Toluna Start
Survey Software
Toluna Start is your single source for consumer insights, with the benefit of best-in-class research methodologies, team collaboration features, and the ease and speed of a turnkey platform. Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.
Locations
Employees at Toluna
Updates
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Have you finalized your plans for #QuirksNewYork next week? Don’t miss our session on Thursday the 24th at 10:30AM when Toluna’s Jasen Holness and Nicole Stathopoulou will be joined on stage by Visa to explore a cutting-edge approach to campaign measurement that goes beyond traditional metrics. See how Toluna partnered with Visa to isolate the incremental impact of multi-partner campaign synergy on brand performance – including halo analysis. And make sure to stop by booth #303 to say hi to #TeamToluna and learn how we harness the power of AI-driven technologies and research expertise to help brands turn insights into opportunities and challenges into success. See you next week in New York! #QuirksEvent #MarketResearch #CampaignEffectiveness #Insights
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Market research is rooted in discovery: it listens first, learns deeply, and informs decisions that drive progress. Gilbert Saktoe shares 7 real-world examples of how private research has helped create positive change in people's everyday lives. Check it out ➡️ https://lnkd.in/eFqhheRr #MarketResearch #ConsumerInsights #ImpactfulInsights
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Enthusiastic with a hint of caution – that's how physicians feel about the rise of AI in healthcare. In partnership with Glenna Crooks, Ph.D., we surveyed over 2,000 physicians to understand their perspectives on GenAI’s role and potential in clinical practice. Discover our findings here: https://lnkd.in/gNxeYB-k #GenAI #AIinHealthcare #HealthcareInnovation #HealthcareInsights #MRX
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Will you be at #QuirksNewYork on July 23 & 24? We would love to connect with you! Stop by booth #303 to chat with our team and discover how our AI-driven technologies and research expertise can help drive greater impact for your business. Plus, don’t miss our speaking session on Wednesday the 23rd at 12PM when Hormel Foods joins Renee Smith and Vincent Latone to explore what happened when Hormel jumped at the chance to experiment with Toluna’s Rapid Claims Screening powered by HarmonAIze Personas. Join us as we dive into a case study that includes results from parallel tests (human participants versus synthetic survey-takers). We hope to see you in New York! #QuirksEvent #MarketResearch #ClaimsTesting #Insights
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As consumers spend more time on TikTok and Instagram than ever before, brands have a powerful opportunity to stand out with bold and snappy content. Learn 6 best practices to spark engagement with this emerging ad style: https://lnkd.in/ebbAX6vZ #TikTokMarketing #SocialMediaAdvertising #OnlineAdvertising #MRX
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In a world where data drives decisions, quality is the key to true insights. At Toluna, we’re committed to consistent, high-quality data. Curious how we deliver data that drives greater impact? Marie Elisabeth Hense, our Global Head of Quality, has the answers. Read more: https://lnkd.in/eWGQTAzx #DataQuality #QualityInsights #MRX
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How is AI changing the healthcare industry? We partnered with Glenna Crooks, Ph.D., to find out. Engaging over 2000 physicians from our panel Curizon, we explored the role of AI in healthcare, the opportunities, risks, and the need for ethical guidelines. Learn what we uncovered: https://lnkd.in/ej-7fVuy #GenAI #AIinHealthcare #HealthcareInsights #MRX
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Want to know how Toluna’s creative testing solutions helped Bayer launch an award-winning campaign for one of their over-the-counter antacid tablets? Find out here: https://lnkd.in/eTAe_9nq #AdvertisingTesting #ConsumerInsights #MRX
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It’s been over 3 months since we united our brands under Toluna. This new era of Toluna isn’t just about our new look - it’s about bringing together the best people. Hear from our employees about what this transformation means to them and how they’re embracing the unified Toluna. #TeamToluna #TeamSuccess #UnifiedBrand