Black business success is more than just a moment. It’s a movement. And back in 2021, Pharrell Williams and Jay-Z partnered to pen a love letter to Black entrepreneurs the world over.
Created with PRETTYBIRD, ‘Entrepreneur’ was a celebration of overcoming and becoming – a film that spotlights stories of Black entrepreneurship in the USA, Japan, Scotland and beyond. The piece offered intimate insights into the business and personal lives of its cast, and its message of inspiration and hope caught on like wildfire. Today, ‘Entrepreneur’ has amassed more than 11 million views on YouTube and inspired countless ‘Entrepreneur-inspired’ videos highlighting Black businesses in their own cities.
As for Pharrell, a successful stint as co-chair of the 2025 Met Gala is proof that his vision for Black entrepreneurship has hit the global cultural mainstream – and is officially here to stay.
Pharrell Williams x Jay-Z "Entrepreneur" | PRETTYBIRD, Culver City | Columbia Records | 2021
🥉1 Bronze Lion
🎗️1 Shortlist
Feeling inspired? Check out winning work from Cannes Lions past, and let the anticipation build for this year’s Festival | lovethework.com