McCann New York

This wasn’t just an ad. It was an experience - engineered.   When Google asked agencies to create an #ImpossibleAd using Google AI, we said: Challenge accepted.   At Google’s annual Lighthouse program during #CannesLions, we partnered with Smirnoff and #GoogleAI to unveil the Smirnoff Party Engine - a custom AI co-host designed to turn personality data into personalized parties. As each guest RSVP’d, the engine responded in real time, shaping everything from the playlist and decor to a bespoke Smirnoff cocktail.    One idea. Infinite experiences. Truth Well Told, reimagined through AI. Read more in Forbes: https://lnkd.in/ebRAhjAb

Last week at #CannesLions, The Last Prisoner Project's Pen to Right History campaign took home a Silver in the Glass Lion: The Lion for Change, and was shortlisted in Direct and Sustainable Development Goals.   The Glass Lion honors work that drives real-world impact - and we’re proud to see that impact continue beyond the stage. On Juneteenth, Governor Wes Moore pardoned more than 7,000 cannabis convictions in Maryland. The kind of change this campaign was always fighting for.   Congrats to everyone who has touched this campaign. More truth. More justice. More change to come.

One Grand Prix. One Gold. One unforgettable night for Truth Well Told. “The Final Copy of Ilon Specht” for L'Oréal Paris and “Recipe for Change” for Puck both took the stage tonight at Cannes Lions International Festival of Creativity, earning top honors for work that stirred culture and sparked conversation. What an incredible way to wrap our week in Cannes. When creativity speaks from the heart, the world pays attention! #TruthWellTold #CannesLions2025 Javier Campopiano Breakwater Studios TRAVERSE32 Cannes Lions International Festival of Creativity

2 Golds, a Silver and a Bronze Lion! Big congratulations to the teams behind: L'Oréal Paris' The Final Copy of Ilon Specht - Gold and Silver, Entertainment and Bronze, Film Craft Mastercard's Abracadabra: From Fan to Featured - Gold, Entertainment Lions for Music A powerful tribute to Ilon Specht - who began her journey as a copywriter at McCann New York and penned the timeless line, “Because You’re Worth It.” Her words continue to shape culture, inspire women and prove that Truth Well Told endures.

Inspiring conversation from Cannes with Amber Guild at the The Female Quotient Lounge. ✨ Finding the truth and telling it well. ✨ Leaning in and being present. ✨ Making bold bets and going all in. Amber reminds us what it means to lead with purpose, creativity, and innovation. Watch the full panel here: https://lnkd.in/e7zAp4gu

Heading to Cannes? Be sure to catch our CEO Amber Guild at The Female Quotient  on Monday, June 16 at 12:30PM for a conversation on: "Leadership Legacy: Why We Lead."   Amber is committed to building brands and a future where the next generation of talent is empowered, seen, and supported. She leads with purpose and a deep belief in the power of Truth Well Told to move people, impact culture and move business.   Female Quotient Lounge Hôtel Martinez, 73 Bd de la Croisette Monday, June 16 @ 12:30PM Be sure to RSVP here:  https://lnkd.in/gv-G6XtK   Come for the conversation and leave inspired.

Big wins for McCann at this year’s New York Festivals!   1 GRAND 3 GOLD 3 SILVER   Shoutout to the teams behind:  "Abracadabra: From Fan to Featured" for Mastercard x Lady Gaga "The Pen to Right History" for the Last Prisoner Project – rewriting injustice with the power of creativity. "Beta Babies" for Prudential Financial – helping the next generation prepare for the future These wins are a reminder of what happens when bold ideas are fueled by an unshakeable belief in Truth Well Told - work that moves people and moves business.

Smirnoff ICE has gone global. After 25 years of quietly not making sense (it's called ICE... but it’s a liquid?), we’re finally shouting it from the rooftops — with the launch of Smirnoff ICE’s first-ever global campaign. It’s not a spirit, not a beer, not a seltzer. It defies all logic. Maybe it’s a riddle only your tastebuds will get. Just in time for its 25th anniversary. Shoutout to the team that made it all happen. Check out the spot here: https://lnkd.in/eKx2mDKm

We’re proud to share that Last Prisoner Project's “Pen to Right History” campaign is part of the ACT Responsible Exhibition at this year’s Cannes Lions International Festival of Creativity. Hosted at the Lions Sustainability Hub (1st Floor, Palais des Festivals), this powerful showcase highlights creative work driving positive change. Pen to Right History calls attention to the injustice of cannabis incarceration and the power of storytelling in the fight for equity. Massive shoutout to the team behind this campaign, which has made a Glass Lion shortlist and took home two D&AD Wood Pencils. If you’re in Cannes, stop by the Lions Sustainability Hub and cast your vote Not in France? Online voting is also open: https://lnkd.in/eaVCBxve

This Pride, we're proud to support LGBTQIA+ artists with our Art Werk Gallery in collaboration with New York Lottery. Keep an eye out across the state to see pieces in the wild and stay tuned for a chance to win a piece (or two) from the artists. Thanks Campaign US for covering: https://lnkd.in/eh5Z9sgP