BDG

NYLON officially launched its membership program of today’s most influential tastemakers - with a weeklong Residency at The Surf Lodge. From July 2 to 6, we welcomed 4,000 guests (including hundreds of new NYLON members) who danced under NYLON-branded bikini bottoms and swayed to all-star performances including: SOFI TUKKER, Hugel, Adriatique, and St. Lucia. Guests explored activations from ASOS, Nautica Fragrance, PATRÓN El Alto, Sally Hansen, Vera Wang Fragrance, and Recess, from Italian gelato cart and curated style suites to tequila tastings, photo ops, and limited-edition summer swag. The scene drew a star-studded guest list, including Emma Roberts, Bethenny Frankel, Ashtin Earle, Joshua Jackson, Livvy Dunne, Julianne Moore, Ava Dash, Remi Bader, Tessa Brooks & many more. Check out the full recap on NYLON: https://lnkd.in/eunbGJ_g

Introducing Bustle’s annual Pride Yearbook. 💖 This year, we asked our favorite LGBTQ+ artists and activists about their most formative divas. Not every queer person has one, of course; LGBTQ+ individuals of all stripes have different relationships with femininity. Those who do, however, know that connection is ride-or-die. So whether we’re talking pop stars, movie stars, or one larger-than-life Muppet, come celebrate the divas who shaped us — read the full Pride Issue here: https://lnkd.in/eidnHaJG

Bustle and Too Good & Co. recently teamed up to create B. Good — a custom content program dedicated to bringing more goodness to your day. Influencers Nicole Berrie, Hermela Solomon, and Jordanna Drazin offered their best lifestyle advice (and snack recommendations!) for a series of custom-shot on-site features, and BDG-produced social videos amplified Too Good & Co. breakfast, snack, and dessert ideas across social platforms. Explore B. Good here: https://lnkd.in/erxCSSHP Photographer: Tara Donne Art Director: Allison Gore Food Stylist: Mariana Velazquez Prop Stylist: Stephanie Yeh Stylist: Doria Santlofer Hair & Makeup: Kaori Chloe Senior Branded Content Director: Allison Berry Senior Branded Editor: Rachel Gulmi Talent Booking: Martha Dietsche Production: Hertie Gutierrez Partner: Danone

Gucci recently partnered with W to leverage its unique editorial perspective and elevate the Lido 2025 campaign featuring actor and ambassador Daisy Edgar-Jones. Set against the striking backdrop of a modernist estate on an island just north of Manhattan, BDG Studios produced a suite of photo and video content tailored to W’s discerning audience of luxury fashion enthusiasts. The program was further enriched by an exclusive interview with Daisy, resulting in a seamless yet distinctive extension of Gucci’s creative vision. Read the full feature here: https://lnkd.in/e_deBPTa Photographer: Max Farago Writer: Brynn Wallner Stylist: Tess Herbert Creative Director: KC Connolly Senior Fashion Director: Jenna Wexler Senior Fashion Editor: Kate Marin Hair: Bryce Scarlett Makeup: Misha Shahzada Nails: Natalie Pavloski Prodution: Whitney Buxton, Danica Butkovich, Dariana Jiron

Welcome to Bustle’s first-ever Summer Issue starring Leighton Meester, profiled by Jessica Pressler and photographed by Emman Montalvan. The issue, an exploration of what living big actually looks like — and how that can take the form of easy pleasures vs. complicated plans — features an essay about recreating a Mediterranean getaway right in your backyard, a photo portfolio of the chicest attendees on Beyonce's Cowboy Carter tour, and the juiciest books to dive into this season. As Editor-in-Chief Charlotte Owen wrote in her editor's letter: "You don’t need an excuse to make a moment out of the things you love." Check it out here: https://lnkd.in/eqDN8hn6

Introducing Bustle's annual Beauty Awards! 💄 After thousands of submissions and months of testing (tough job, but somebody has to do it 😉), Bustle Editors identified 100 standout beauty products across six categories — skin, body care, hair care, makeup, fragrance, and nails — that we know our readers will love. Check it out here: https://lnkd.in/ehpfzXZ8

The summer's hottest collab just dropped 🔥 🔥 🔥 Spanning July 2 through 5, NYLON’s exclusive residency will see SOFI TUKKER, Hugel, and a couple of surprise special guests take the whitewashed deck stage, as well as curated activations that will make the most out of The Surf Lodge’s newly redesigned restaurant and beach areas. This will also be your chance to see the just-launched NYLON Membership in action: The program will offer unprecedented access to NYLON events, brand partnerships, and other perks, including VIP entry to parties in Coachella Valley, New York Fashion Week, Miami Art Week, and beyond. More on NYLON x The Surf Lodge here: https://lnkd.in/eTX8c_C3 More NYLON's Membership program here: https://lnkd.in/eZE2znJd

We’re thrilled to share that BDG’s very own Inverse was nominated for a James Beard Award! Inverse recently teamed up with The Food & Environment Reporting Network (FERN) for a thought-provoking package about food waste (“Solving Food Waste”). Inside, Ted Genoways wrote with depth, insight, and clarity about why one-third of all food produced around the world is lost or wasted before it reaches consumers. The resulting story (which you can read here) snagged a coveted nomination for Ted, along with a collection of articles (in Inverse, Washington Post, & the New York Times all told) for the Craig Claiborne Distinguished Criticism Award. Congrats, Ted! A big thanks — and another huge congratulation! — to the FERN team for their guidance and execution in our two partnerships. The thought leadership and excellence they show in covering all things food is so very in line with the solutions-oriented science and tech and entertainment stories that are the bread and butter of Inverse. Read "Solving Food Waste" here: https://lnkd.in/edqGYk2d Rear more about the James Beard Media Award nominees here: https://lnkd.in/gY6kmA27

Introducing Elite Daily’s new nostalgia-packed entertainment package, Throwback Therapy — a deep dive into the late ’90s and ‘00s comfort TV shows and movies our readers love. (Many of which have reboots or revivals coming out soon!) The package features hot takes (Lauren Graham's definitive best 'Gilmore Girls' episode), exclusives (Sarah Michelle Gellar on the upcoming 'Buffy' revival), and a tour of Blair Waldorf’s favorite NYC spots. https://lnkd.in/eCcauQgS

We’re thrilled to share that BDG has won Digiday’s Most Innovative Use of Content award for our work with E.L.F. BEAUTY! Our campaign, The Beauty Hotline, tapped into a nostalgic Y2K aesthetic with a futuristic twist—using AI to deliver personalized product recommendations for Gen Z and millennial beauty lovers. Together, we combined cutting-edge tech and an interactive digital experience to boost awareness and drive engagement around e.l.f.'s top products. Big thanks to the team at e.l.f. for collaborating with us on a project that pushed the boundaries of beauty marketing in all the right ways.