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You're struggling to merge design trends with UX principles. How do you earn your client's trust?

Marrying the latest design trends with user experience (UX) principles doesn't have to be a tug-of-war. To strike this balance effectively:

- Involve clients early by sharing mood boards that blend trends with UX considerations.

- Educate clients on UX importance, using case studies showing enhanced user satisfaction.

- Prototype designs iteratively, soliciting client feedback to ensure their vision aligns with best UX practices.

How do you bridge the gap between trendy designs and solid UX to win over your clients?

User Experience User Experience

User Experience

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  1. All
  2. User Interface Design
  3. User Experience (UX)

You're struggling to merge design trends with UX principles. How do you earn your client's trust?

Marrying the latest design trends with user experience (UX) principles doesn't have to be a tug-of-war. To strike this balance effectively:

- Involve clients early by sharing mood boards that blend trends with UX considerations.

- Educate clients on UX importance, using case studies showing enhanced user satisfaction.

- Prototype designs iteratively, soliciting client feedback to ensure their vision aligns with best UX practices.

How do you bridge the gap between trendy designs and solid UX to win over your clients?

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46 answers
  • Contributor profile photo
    Contributor profile photo
    Smruti Tiwari

    UIUX Designer | Designing user-centric designs that align with business goals | SAAS

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    - To merge design trends with UX principles and earn client trust, focus on usability first and use trends to enhance functionality, not overshadow it. - Back your choices with data or insights to show thoughtfulness and involve clients in the process to build confidence and collaboration.

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    7
  • Contributor profile photo
    Contributor profile photo
    Erik Fiala

    Growth & Product @ Contentbase • Fractional Startup Product Lead • 2x Head of Design

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    To earn client trust, start by educating them on the importance of user-centered design. Show how trends can enhance UX, not overshadow it. Present data-driven case studies demonstrating successful trend integration. Conduct user testing to validate design choices and share results transparently. Involve clients in the design process through workshops and regular check-ins. This fosters collaboration and helps them feel invested in the outcome. Propose A/B testing to compare trendy vs. traditional approaches, letting real user data guide decisions. Remember, trust is built on communication and results. Be honest about challenges, but confident in your expertise. Ultimately, ask yourself: Will this trend serve users or hinder them?

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    5
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    Sasikumar Sampath

    Growth-Focused UX Designer | Sharing Insights on Product Growth, UX Strategy & Conversion | 19K+ LinkedIn • 16K YouTube

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    To earn your client's trust, focus on understanding their needs first. - Show them how UX principles can make their design more effective and user-friendly, not just trendy. - Share examples of past work that highlight how prioritizing the user experience led to better results. - And remember, every client will trust numbers real data speaks louder than trends.

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    5
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    Dmitry Simon

    Web UI/UX Design Associate Manager at Newfold Digital | Team Leader | Senior UX Designer | Digital Product Design

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    When struggling to merge design trends with UX principles and earn a client's trust, I focus on open communication. I explain how UX enhances user satisfaction while incorporating the latest trends. By presenting prototypes and data, I demonstrate the benefits of blending aesthetics with usability. Involving the client in the design process ensures their vision is valued, building trust and leading to a modern, user-friendly product.

    Like
    5
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    Contributor profile photo
    Clive Fernandes

    UI/UX designer | Graphic designer | Illustrator

    • Report contribution

    Earn your client's trust by explaining how UX principles prioritize usability while design trends enhance appeal. Share examples of successful integrations, involve them in decisions, and clearly justify your approach. Transparency and collaboration build confidence in your expertise.

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    3
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