Developing automotive E/E product under tight deadlines requires balancing technical feasibility, core & advanced functions and market & customer expectations. Core features mandated by regulations or safety considerations are essential for the launch, but nice-to-have features can be postponed to a later phase. Due to the tight timelines, leveraging proven technologies initially helps to avoid wasted time in validating new ones. However, focusing on high-impact features that contribute to the premium feel expected by the market and customers should remain a priority, guided by customer feedback. Ultimately, the goal should be to develop a minimum viable product with core features, allowing for post-launch improvements through OTA updates.

If market research for a product determines that there is enough customer demand at a highly desirable percentage and then the product should be considered for development and implementation and feasibility within the allowed timeline. Consumer demand vs profitability should always be considered first, whether it is a standalone product or a "Value Add" feature or accessory that is part of a greater package.

When racing against tight deadlines to develop a new automotive product, prioritizing features is critical to delivering a viable product on time. Here's how I would approach it: Align with Business Goals and Customer Needs Core Value Proposition Customer Priorities Apply the MoSCoW Method Dependencies Focus on MVP (Minimum Viable Product) Timeboxing Risk Management By focusing on the most critical features first and maintaining flexibility, the team can deliver a high-quality product on time while leaving room for future enhancements.

In the fast-paced world of automotive innovation, tight deadlines are the norm. When developing a new product, prioritizing features effectively can make or break a project. Here’s how I would approach it: 1. Safety & Compliance First – Regulatory and safety-critical functions are non-negotiable. 2. Core Functionality Over Nice-to-Have – Focus on the key differentiators that align with customer needs and business goals. Enhancements can follow in future iterations. 3. Feasibility & Impact – Assess technical complexity vs. real-world impact. 4. Testing & Validation Readiness – Features that require extensive validation need to be planned early to ensure smooth integration and compliance. 5. Iterate & Adapt – An agile mindset is key.

If I'm racing against deadlines, I'd start by focusing on the features that are most important for the product to actually work and be safe. Once those are locked in, I'd move on to anything that improves performance or reliability. Extra features like comfort or design would come last if there's still time.