You're launching a new game marketing campaign. How do you ensure influencers align with your brand values?
Finding influencers who resonate with your brand's ethos can make or break your game's campaign. Here's how to align them with your values:
- Research their content history thoroughly to ensure their message and audience are a good fit.
- Communicate your brand values clearly from the outset, setting expectations for partnership.
- Monitor feedback and engagement to gauge alignment and adjust strategy as needed.
What strategies do you employ to ensure influencers reflect your brand's core values?
You're launching a new game marketing campaign. How do you ensure influencers align with your brand values?
Finding influencers who resonate with your brand's ethos can make or break your game's campaign. Here's how to align them with your values:
- Research their content history thoroughly to ensure their message and audience are a good fit.
- Communicate your brand values clearly from the outset, setting expectations for partnership.
- Monitor feedback and engagement to gauge alignment and adjust strategy as needed.
What strategies do you employ to ensure influencers reflect your brand's core values?
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Most importantly, don't trust random people on the internet with no relevant experience to tell you how to market your game. If you do, however, then use data. Use REAL historical data to determine what types of games influencers play and how they perform when they play those games. This will inform whether they are likely to be a fit for your game or not.
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Following points to be considered, while deciding on influencer marketing and bringing alignment with influencers 1. Well researched information on influencers target segment. 2. Ensure that your TG and influencers followers have commonality 3. Communicate with clarity on your game brand value, goal and vision along with defined positioning 4. Discuss on content, well in advance, ensure that communication tonalities matches
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Research Influencers: Check if their content and values match your brand. Past Collaborations: Review their previous partnerships. Authenticity: Ensure they engage with their audience genuinely. Clear Guidelines: Communicate your brand values and message. Background Check: Avoid influencers with controversial history. Creative Collaboration: Ensure they can promote your game in line with your brand. Monitor Content: Keep track of their posts during the campaign.
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First take the time to know your audience. See what they read and are interested in and how they interact with the world and all the information out there. The question is more myopic as your brand values are not your customers, and the conversation is not a monologue. You need to know what your message is and how to tie that to your brand and find those that resonate with that - it's a story not an overt alignment.
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Well, to start, I would build my own influencers, meaning that especially in this sector, is rare to see a known influencer who does “influence” for passion and knowledge. So I would start with my own network of influencers to ensure 100% alignment with brand and communication.
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