You're juggling multiple writing projects. How do you ensure consistency and creativity across all platforms?

- I keep a simple notebook (digital or paper) where I jot down key ideas, tones, and themes for each project—this helps me stay on track without overcomplicating things. - When I switch between projects, I take a minute to re-read the last thing I wrote—it’s like a quick refresher to get back into the right headspace. - I don’t force creativity—if I’m stuck on one project, I’ll switch to another for a bit. Sometimes a change of focus sparks new ideas. - I reuse or adapt strong ideas across platforms when it makes sense—why waste a good thought if it fits elsewhere too? - I remind myself that perfection isn’t the goal—keeping things fresh and authentic matters more than rigid consistency.

You must plan ahead in order to ensure that it's consistent and creative across all platforms. This is because without proper planning, you wouldn't know what to write about. You need to understand what are the objective and purpose of your writing. This is so that you would know how to craft your contents. You should also use tools to help plan your schedule. This is so that you would know how much time you can stipulate for your writing project.

Definitely, planning ahead is important... for long term consistency of 'sticking with it'. I would argue that the most important thing that a PROFESSIONAL Marketer must be is organized, and a supreme planner. I have seen many a VP / CMO who were really NOT up to the level. Even if you know nothing about marketing - you need to be organized... then follow your plan!

To maintain consistency and creativity across multiple writing projects, establish a clear voice, tone, and style guide for each platform. Use project management tools to organize deadlines and themes, and schedule focused blocks of writing time. Regularly revisit your core messages to stay aligned, and allow space for creative breaks to recharge. Consistency comes from structure; creativity thrives with intention.

When managing multiple writing projects, I start with a clear content strategy and tone guide for each brand or platform. I use tools like Notion or Trello to organize ideas, deadlines, and creative angles. Consistency comes from structure; creativity comes from research, inspiration, and knowing the audience deeply. I treat each platform uniquely, but always with the same strategic intent.

My writing practices have changed dramatically over the past 2 years, with AI. Collect 10 pieces of your best / favorite writings. Put them into a document. Create a PDF of it. Then after each time you have completed your writing task feed it into Generative AI, ask it to analyze your writing for consistency on voice, tone, style, and your writing identity. Ask it to compare against the PDF you created... and to make MINOR ADJUSTMENTS to tweak your current piece to the style that you consider your gold standard. Then PROOF READ IT! Always - always proof read it!

To ensure consistency and creativity across all platforms, you need to be consistent in your voice. This is the best way to show consistency across all platforms. You need to identify your own voice. This is because this is your identity as a writer that ensures your consistency. You must make sure that although you're maintaining your own voice, it's able to suit all platforms. This is to avoid your audience from not being able to accept it.

You must have your own creativity rituals. This is to help you to get inspiration and ideas. You need to create your own ritual if you don't have one. This includes planning what to do before and after you're done with your writing. You should also make a habit to write during your most productive time of the day. Since this differs with everyone, you should do it at a time that suits you best.

I use the Pomodoro technique and actually take my breaks. I’ll watch a funny movie, read an opinion piece, or scroll through random creative posts, sometimes even my own (lol). Our brains get bored with the same input. The trick is to feed it variety. That’s how I keep my creative energy alive across all projects.

Can’t stress this enough. Most of my best work was produced under tight deadlines where I wasn’t actually “thinking”. Sometimes after going through the steps above, you just need to keep pushing things out and align yourself with the briefs after certain intervals. Trial and error is part of the game, and if you never shoot you’ll never know.

You must have good time management when juggling multiple writing projects. This is because you need to be able to stipulate enough time for your projects. You need to set a schedule once you've received a writing project. This is so that you would know how much time you can stipulate for each of your projects. You should also make sure that you stipulate more time for urgent, important and difficult ones. This is because you need to spend more time and concentration on these things.

I’ve learned not to chase balance as much as clarity. At the start of each week, I sketch out all active projects on paper — not just deadlines, but what each piece needs creatively or emotionally from me. Some days, I start with the most mentally demanding draft; other days, I anchor the morning with something familiar like a rewrite. I also give each project a “mental slot” in the day, even if it’s just 20 minutes to revisit a pitch or respond to client queries — it helps keep the thread alive. And yes, I’ve made peace with saying “not today” to things that don’t feel urgent or ripe yet.

You must always practice feedback loop. This is so that you would know if your contents are suitable for all the platforms or not. You need to ask your peers or those whom you trust for opinion on your writing. This is so that you would know what others think of your contents. You should also ask your mentor or someone senior to give you advice on your writing. This is so that you would know how to make your writing suitable for all platforms.

You need to be able to adapt and evolve if you need to be consistent and creative across all platforms. This is because you need to be able to adapt in order to suit different platforms. You need to then make sure that no matter how much you adapt, you shouldn't change your voice and brand message. This is because this needs to be consistent. You need to then make sure that you only evolve into something better as compared to your previous projects. This is because changes should only be for the better, not for the worse.