I rely on user testing. I create variations, test them with real users, and let the data guide the decision. It’s about what works for the audience, not personal preferences.

When there's a color scheme clash, I keep it simple and user-focused. I start by reminding everyone it’s about what works for the audience, not just opinions. I create a few variations that align with the brand and test them with real users - A/B testing or quick feedback surveys do wonders. This way, we let the data guide us. I also bring in visual tools like mood boards or prototypes to show how the colors feel in context. At the end of the day, it’s about creating a design that connects with users and meets the brand’s goals, not winning debates.

To resolve conflicting opinions on a website color scheme, present data-driven options, such as user research or A/B testing, to show what resonates with the target audience. Create a few variations based on stakeholder input and guide discussions toward a solution that aligns with brand identity and user experience principles.

To balance differing views on design in my projects, I prioritize user-centered design by involving users early in the design process through surveys or focus groups to ensure their needs are met. I also encourage iterative design, where feedback is continuously integrated into the design process, allowing for adjustments and improvements over time. Lastly, I facilitate workshops or brainstorming sessions to foster creativity and generate innovative solutions that can satisfy diverse viewpoints. By fostering an inclusive environment where everyone's input is valued, I aim to reach a consensus that satisfies both the team and the users.

In my experience, benchmarking competitors really helps when there are conflicting opinions. This gives a clear idea about the kind of colour schemes that your TG is used to seeing when they think about your industry/product/service. After this understanding has been gained, possible approaches would be: a. conforming to your industry and competitor norms b. choosing to break the pattern and stand out Depending upon the approach that makes the most sense for the brand/organization a much more informed decision can be made. This is something that can serve as a quick fix, in scenarios where A/B testing, user surveys and focus groups might present too much of a time/effort investment.