My team isn't paying attention to accessibility in our mobile app design, and I want to advocate for more inclusive user experiences. I'll start by having a casual chat with them about why accessibility matters. Sharing real examples of how it benefits all users might help them see its importance. Maybe I'll suggest small changes that can make a big difference, like improving color contrast or adding alt text. By keeping the conversation friendly and focusing on the positive impact, I hope to encourage the team to embrace accessibility together.

I’d present data showing the impact of accessibility on user retention and market reach, highlighting real-world examples of successful inclusive designs. By demonstrating how accessibility improves usability for all users, not just those with disabilities, I’d align its value with business goals to gain team buy-in.

I’d begin by educating my team on the importance of inclusivity, sharing real-world examples and data that demonstrate its value for users and the business. Then, I’d introduce accessibility standards like WCAG, integrating them into our design workflow as non-negotiables. To reinforce this, I’d prioritize testing with users who depend on accessibility features, ensuring their insights guide our improvements. By framing accessibility as a core component of great design, I’d inspire the team to create apps that truly work for everyone.

Accessibility isn’t just about compliance; it’s about creating better experiences for everyone—and it can drive real business growth. Take Domino’s Pizza: when they improved their app’s accessibility after facing legal challenges, they didn’t just meet standards—they gained a broader audience, including users with visual impairments. Start by making accessibility a priority in your design process. Use tools like Stark or Contrast Checker in Figma to ensure designs are inclusive from the start. Test your work with empathy exercises, like using screen readers, to experience what your users do. Remember, accessibility isn’t a box to check—it’s a chance to innovate and connect with users in meaningful ways.