Two things to keep in mind as you see social media accounts rocket upwards: up isn’t forever and the internet is leaky. In addition to being responsive to your audience where you are connected now, pay attention to where they may go next, so you are as fluid and present in new spaces as they are. As for the leaky part, make IRL part of your practice as much as you can. It’s a joy to see the reaction of pleasant surprise from others when you not only mention their events, but show up at them. Or let people know when you are in town and see who can meet up. It really is about building connection after the social media moments that introduce you. Making a community takes a lot of good work -and cooperation- beyond the social posts.

As your follower count grows, it is key to remain genuine by staying true to your brand values and mission. Always remember: quality posts are far better than quantity, no matter what! Engage with your audience by responding to comments, showing gratitude, and highlighting community stories. However, do not be synthetic as it can backfire tremendously. Share authentic content, including successes and challenges, and failures, to maintain relatability. Avoid chasing trends that don’t align with your identity. Very important. Focus on meaningful interactions over vanity metrics, and remember that genuine connections build lasting trust.

To stay genuine as your social media following grows, prioritize quality over quantity in your interactions. Instead of just chasing metrics, focus on building meaningful relationships by acknowledging your followers’ contributions—whether through thoughtful replies or shoutouts. Additionally, maintain transparency by sharing your journey, including challenges and wins. This authenticity fosters trust and ensures your audience connects with the real you, not just a curated persona. Growth is important, but staying true to your values keeps your community loyal.

As your follower count grows, maintaining authenticity is crucial. Prioritize quality over quantity, creating content that reflects your true interests and values. Engage with your followers meaningfully, responding to comments and messages promptly. Be transparent about your journey, sharing both successes and failures. Avoid comparing yourself to others and focus on your unique voice and perspective. Stay grounded, remember your roots, and continue to be yourself, even as your audience grows. By staying genuine, you'll build a loyal and engaged following that appreciates your authentic self.