How can you make sure your message about renewable energy is getting through to the public?

- Tell a story that can connect with the day-by-day life of people; - Provide evidence to combat old myths about renewable energy: high cost, reliability or technological maturity;

Para asegurar que mi mensaje sobre energía renovable llegue al público, utilizo diversos canales como redes sociales, sitios web y eventos y envío artículos a revistas. Creo contenido atractivo y de valor relevante adaptado a una audiencia que no conoce el lenguaje técnico fomentando el diálogo. Así aumento la conciencia y el apoyo hacia la energía renovable, contribuyendo a un futuro más eficiente. Sigo escribiendo estos artículos, pero no me dan la insignia de Top Voice, solo me llaman a participar.

All that have studied NLP will understand the phrase “The meaning of your communication is in the response you get” Knowing your audience and being curious of their interests / values serves an effective communicator well. Key is being alert to all cues… not just what is said but how and the level of emotion that is conveyed. A lesson I have learnt is sharing an experience ( a story) that is personal to you, that is true, cannot be faked and builds trust and gives you permission to have a conversation about the topic (renewable energy) that you wish others to engage in.

Os cuento mi punto de vista, desde mi experiencia como desarrollador de negocio en energías renovables En teoría, parece que el mercado demanda "cuanto más mejor" y así vamos entrando en una vorágine de gigavatios como quien hablaba de megavatios en los 90... El papel lo aguanta todo Hasta que bajamos al terreno, y empezamos a ver un grave problema de cadena de suministro y talento. Las licitaciones van por delante de la fabricación y los especialistas en montaje, commissioning, escasean, no hay relevo generacional Es importante entender qué le preocupa al que se queda con el activo: disponibilidad y durabilidad de las plantas de generación. Solamente posible con una correcta puesta en marcha, la frontera antes de la operación comercial

First, identify the audience, ask how much he/she is paying for electricity, and calculate the what-if cost of renewable electricity in the past and present.

The use of positive language is very important as it encourages action. This is something I use and it always works. Focusing on the solutions renewable energy offers and emphasizing the opportunities for a cleaner future can draw the attention of your audience rather than dwelling on the issues connected with fossils, considering that a large part of the global population still face energy poverty and rely on fossil fuels, and there are nations whose economic growth is fueled by fossil fuels. Acknowledging the obstacles faced by those dependent on fossil fuels and highlighting the positive impact of renewables creates a more compelling message.

Communication is key for creating awareness among common people to understand about Renewable Energy Benifits... It can be done through story telling and visual communication is also a powerful tool to promote this sector

I typically structure my message in three parts: 1. What happened / what is observed 2. Why it matters to the audience 3. What's in the details/nuance Each part should be formulated in clear and concise language and supported by evidence and links to data sources. If a message is structured like this, it is credible and easy to understand.

D’accord pour utiliser un message positif mais il faut aussi expliquer les dégâts existentiels que causent les énergies fossiles. Pas de déni de réalité svp.

Using simple-to-understand language creates engagement between the audience and the speaker. Drawing parallels with everyday experiences also helps with better understanding.

Also to add, one thing I have found helpful is engaging with locals and allowing them to state their challenges. This will enable you tailor the appropriate renewable energy solution. By doing this, you are able to enumerate the numerous benefits they stand to gain from the projects as not only to mitigate climate change but a solution to their immediate needs in the community, increasing their participation and acceptance of the project.

You need to have a clear and simple communication with your audience , easy to understand . Visualize the impact through infographics and scientific illustrations and for sure engage with communities

Examples that can be understood by the audience should always be used. Demonstrate what renewable energy can bring to people in their daily lives. This will provoke curiosity in the audience, making your talk more interesting.

Provide evidence of the individual benefits in your communication and don't just focus on general advantages for the climate, environment and economy. In one of my projects, a citizens' initiative was formed against a large PV power plant. By working with the project developer to identify and communicate clear benefits for local residents (which required his cooperation), we completely turned the mood around. Opponents even became supporters. Many general reservations remained, but the personal benefits and the advantages for the community were perceived as more important.

Let's break it down with a simple example: Example: "Did you know that installing solar panels on your roof can save you hundreds of dollars on your electricity bill every year? It's true! With solar energy, you can generate your own power from the sun, which means you rely less on expensive utility companies. Plus, there are often government incentives available to help cover the upfront costs of installation. By making the switch to solar, you not only save money in the long run but also contribute to a cleaner, greener planet for future generations.

People working in this field are typically very value led individuals so the easiest way to get your message across is to ensure you connect on an authentic level. Connecting on a shared vision and/or passion

Emotional support is extremely important in helping communities understand the positive impact of renewable alternatives. Constant dialogue and empathy could help them see the benefits in terms of cleaner air, reduces risk of dependency to finite resources such as coal and improved living conditions. Demonstrating long term value can be challenging but not impossible. The Powerlive program in Zimbabwe is a great example of how value centric solutions can empower women and give clean energy access to even remotest farms run by women. Through a hugely successful pay as you go commercial model this program has managed to address the gender gap delivering value by giving clean solar power to more than 4000 rural households & female farm owners!

Imagine o tema da sustentabilidade, onde você possui uma responsabilidade sobre sua futura geração, qual seu papel? Oque vc pode fazer de diferente para que possa assegurar a vida das pessoas e gerações futuras isso sim é responsabilidade social.

Storytelling: Share real-life stories of individuals or communities positively impacted by renewable energy. This makes the benefits tangible and relatable. Visuals: Use compelling images and videos to showcase the beauty and efficiency of renewable installations, appealing to aesthetic values and environmental appreciation. Benefits Highlighting: Emphasize the personal and societal benefits, such as cost savings, job creation, and health improvements, aligning with people’s values of prosperity, wellness, and community development. Future Generations: Remind your audience of the legacy we’re creating for future generations, appealing to their sense of responsibility and love for family and community.

Solar photovoltaic (PV) is nothing short of a marvel. For over 15 years, I've witnessed its transformative power firsthand. Picture this: barren rooftops now adorned with gleaming panels, soaking up sunlight and converting it into clean, renewable energy. It's more than just technology; it's a beacon of hope for a brighter, greener future. In essence, solar PV isn't just about watts and volts; it's about empowerment, sustainability, and a vision for a better world. It's a testament to what we can achieve when we harness the sun's boundless energy and our collective determination to make a difference.

Demonstrate the importance of renewable energy in each person's life, what additional benefits it can bring to its simple use. Demonstrate the tangible and intangible gains from its use and the reasons why everyone should support its development.

Direct Invitation: Explicitly invite your audience to participate in renewable energy initiatives, like signing petitions, attending webinars, or supporting policies favoring renewable energy. Educational Resources: Offer links to resources for learning more about renewable energy benefits and how to adopt it in daily life, empowering your audience with knowledge. Community Engagement: Encourage joining local or online communities focused on renewable energy, facilitating a platform for exchange and collective action. Personal Contribution: Highlight simple actions individuals can take, such as using energy-efficient appliances or investing in renewable energy for their homes, making the call to action personal and achievable.

The call to action I am working on is to keep girls in STEM. My biggest challenge as a Board director is skills shortages. We need more people to want to do engineering and other subjects that will lead eventually to renewable jobs. Being female, my mission is to ensure that girls know connect the idea of combating climate change with the simple action that they can take - keep doing the STEM type subjects in school to give them options later.

Sigo en el camino de comunicar mi visión de la transición energética desde una perspectiva íntegral de lo que necesita el ciudadano. Ojalá #Linkedin pueda seguir ayudándome a crear mi comunidad.

Ya lo había dejado por escrito en pasos anteriores: el call to action es fundamental pues el cambio es colectivo. Aquí hay que apelar al sentido de colectividad, colaboración. Recordar el "efecto mariposa" puede servir porque últimamente veo que la gente se desalienta al cambio porque cree que sus acciones del día a día no impactan.

Join hands with the changemakers. When local heroes, businesses, and celebrities echo the value of renewable energy, the message amplifies and resonates deeper. Partnerships forge strength, building a coalition for change that can propel the wind and solar sectors to new heights. Together, we're not just voices, but a powerful chorus !

➡️Como profesional debemos aportar y aprender.🔝 ⚠️Ofrecer nuestro conocimiento y experiencia tanto a clientes como colegas, por eso es importante dar nuestro valor agregado en artículos, en encuestas y abrir al diálogo. ⛔️También mostrar en algunos puntos, lo que uno disiente o está en desacuerdo, lo cual muchas veces está mal interpretado. Opinar distinto, no es una falta de respeto, es compartir diferentes miradas sobre el mismo tema y es la forma de crecer como persona y profesionalmente!▶️➕️

Due to lack of proper engagement and needed interaction with the local community, many renewable projects get delayed or even get cancelled. In order to reduce opposition, several steps in direction of engagement and interaction can be taken as below: 1. Using social media, podcast and webinar 2. In person local meetings with stakeholders and community members 3. Attending and contributing in local events 4. Providing a tour of the project 5. Collaborate with 3rd parties and local utility to explore new ways of engagement *Note: All Views are my personal views

Communicating effectively does not always mean you have to target the biggest audience for the most impact. What I find works for me is to ensure that I know who I am communicating the idea to and I familiarize myself with how this audience best receives the information. I then cater my way of communicating to have the best possible impact, whether it's a group of 10 or a one-on-one. I find that people tend to absorb the information better when they feel like the message is to them. There has to always be a personal aspect in communicating.

It is necessary to look at mindset. Renewable energy systems should be viewed from the bottom up as well as the top down to determine their effectiveness. The focus should be on delivering the levels of energy that people really need to sustain economic development based on their identified needs. Identification of these needs can be achieved through consultative forums, building trust and genuinely focusing on enhancing people's development as opposed to business.

Sé honesto. El hecho de que algunas tecnologías aún necesitan madurar no debe ser objeto de omisión para evitar infundir temor, sino más bien una motivación para avanzar en la implementación de diseños novedosos que permitan aumentar el alcance de energías renovables a sectores difíciles, para que esas experiencias ayuden a incrementar la escala, seguridad y confiabilidad de esos sistemas y disminuir sus costos y riesgos. La honestidad genera confianza.

When communicating about renewable energy, it's crucial to consider cultural nuances, address socio-economic disparities, prioritize environmental justice, foster inclusivity, and embrace holistic sustainability. By doing so, we ensure our message resonates with diverse audiences and drives meaningful change towards a sustainable future.

➡️Debemos tener en cuenta los momentos ⏰️ en los que realizamos las publicaciones e interacciones, el vocabulario e imágenes que utilizamos. ⚠️Como también poder lograr la atención de quien nos lee porque sino, el lector nos descarta!🙋♂️

Prioritize the audience and ensure the massage is understandable and impactful. Ensure the right stakeholders are identified, proper communication channels are defined, measure the impact afterwards and document lessons learnt.

Contributing people to potential and actual values is an important parameter. People should feel their share of the benefits of replacing fossil fuels. Maybe we need to invest money, technology and time in an initial time step. Profitability approach does not help And it should we should consider it as an Environmental action.