To maintain customer satisfaction during network congestion, several technical strategies can be employed. First, optimizing network performance through Quality of Service (QoS) protocols can prioritize critical applications. Load balancing distributes traffic to prevent server overload, while adaptive bandwidth management allocates resources dynamically in real-time. Deploying edge computing reduces latency, and using Content Delivery Networks (CDNs) caches data closer to users. Capacity planning ensures scalability for growing demands, and data throttling temporarily reduces speeds for less critical activities. Lastly, real-time monitoring and analytics help identify congestion points for timely adjustments.

If there is no way to solve the issues i n a short manner and duration, then pre-notice is better to waive customer complains and make a compensation plan to the customers for the NW delay issue.

For better Customer experience I would always advise you to do the following 1. Network congestion problems will always happen and there is no way to escape due to various environmental factors. So always message customers on WhatsApp for the inconvenience caused and would be good to give some data back as a token of thanks for being a loyal customer. 2. Due Diligence is required during peak traffic days such as Diwali, New Year eve etc.

Firstly, the lowest hanging fruit is how to communicate with the customer. There needs to be a positive way to communicate that leaves the customer optimistic about the future and keeps them to stay loyal. Secondly, analytics is needed. Where is the congestion happening? What are people doing to cause the congestion? Thirdly, remediation is needed. Build new base stations in the congested areas. Find ways to offload traffic to wifi when possible. Get 5G into those areas. Get 5G products into the hands of the customers. Have campaigns. Fourthly, prevention is needed to keep this from happening in the future. Use the analytics that are now established to keep a close watch on trends and act before it becomes a problem again.

In the mobile-optimized CMS called CliqTags we went to great lengths to optimize what we can affect: - Each page is 5-10 kbytes (not Mbytes) including all HTML, JS and CSS, but not counting pictures. What's there is what's needed to render the page. Nothing more. - Pictures are scaled and cached before being downloaded. - Sites don't request GPS location by default, affecting perceived performance. - Any JavaScript that can run asynchronously also runs asynchronously, hence not affecting perceived performance. - Generating a page takes 10-20 ms, so almost all latency is caused by the communication. - The CMS runs on a server with a large RAM headroom and file storage on SSD. (heavily shortened text due to the 750 limit)