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Last updated on Jan 5, 2025
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  2. Leisure Industry
  3. Gaming Industry

Crafting games for a diverse global market is challenging. How can you ensure inclusive storytelling?

Creating games for a global audience means embracing diversity and avoiding cultural missteps. Here are some strategies to ensure your game's story resonates inclusively:

  • Research cultural contexts: Understand the cultures you are representing to avoid stereotypes and misrepresentations.

  • Engage diverse voices: Involve writers and consultants from different backgrounds to bring authenticity to your narrative.

  • Test with diverse groups: Gather feedback from various demographics to identify any potential issues or improvements.

What strategies have you found effective in creating inclusive stories?

Gaming Industry Gaming Industry

Gaming Industry

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Last updated on Jan 5, 2025
  1. All
  2. Leisure Industry
  3. Gaming Industry

Crafting games for a diverse global market is challenging. How can you ensure inclusive storytelling?

Creating games for a global audience means embracing diversity and avoiding cultural missteps. Here are some strategies to ensure your game's story resonates inclusively:

  • Research cultural contexts: Understand the cultures you are representing to avoid stereotypes and misrepresentations.

  • Engage diverse voices: Involve writers and consultants from different backgrounds to bring authenticity to your narrative.

  • Test with diverse groups: Gather feedback from various demographics to identify any potential issues or improvements.

What strategies have you found effective in creating inclusive stories?

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7 answers
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    Tyler Middleweek
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    LinkedIn is stupid and this is a stupid question. Tell stories you want to tell. Anyone telling you otherwise is lying to you.

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    Alexandru Ardeleanu

    Headhunter Specialized in iGaming & Land-Based Casinos | Connecting Top Talent with Leading Companies

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    In a nutshell, crafting inclusive stories is an exciting and ever evolving journey. It’s all about staying open-minded, staying true to diverse voices, and creating characters that feel real and authentic. By diving deep into research, embracing empathy, and tackling the bigger picture of social dynamics, writers can bring stories to life that connect with people from all walks of life, sparking understanding and respect in the process. It's more than just storytelling it's about shaping a world where everyone’s voice matters.

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    Yorhan David

    Design Gráfico Freelancer

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    That depends, a science fiction game for example does not need a scientific or historical basis. I believe that having cultural references are welcome, as long as they are not forced and serve to add value. Currently, ideological or political statements are inserted without even making sense and this goes against the principle of objectivity in games, everything in it must have a meaning to be there and contribute to the user experience.

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    Chamara Peiris

    Head of Startup Ecosystem @ Launchpad | Founder & CEO @ Leeg | Startup Mentor | Entrepreneur | Digital Games and Gamification Enthusiastic

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    This starts with research and representation. I’d ensure the narrative respects cultural contexts by consulting experts and avoiding lazy stereotypes. Bringing in diverse writers and developers adds authenticity, making characters and worlds feel real. Playtesting with a global audience helps catch blind spots and refine the experience. The goal isn’t just diversity for diversity’s sake—it’s crafting stories that resonate with players from all backgrounds. When done right, inclusive storytelling doesn’t just reflect the world—it makes gaming better for everyone.

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    John Wright

    CEO @ Turborilla - Gaming Advisor and Investor

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    Start by using data-driven insights from platforms like Sensor Tower to identify cultural preferences, genre trends, and regional sensitivities across key markets. This research helps you craft narratives that resonate globally without alienating key audiences. However, don’t let data stifle creative freedom. Storytelling thrives when developers have the freedom to push boundaries and tell authentic stories. The key is understanding where flexibility exists and where you should adapt for inclusivity while staying true to your creative vision. Collaboration with local advisors and diverse team members can help ensure you’re creating meaningful, respectful narratives that feel genuine worldwide.

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