In such cases, it is particularly important to point out the impact of UX. Trendy designs only pick up on current trends - but are not always the best way to optimize the user experience. That's why we always clearly point out the negative effects or consequences in such situations. In the best-case scenario, we can further enrich the argument with relevant statistics or studies. Above all, breaking learned or traditional usage patterns or user flows carries a certain risk. Visitors can simply “give up” or drop out because they are overwhelmed. It is essential to communicate this to customers in order to avoid poor results in the end.

Clients often choose trendy designs over consistent user experience, which can create design issues. To address this, I use a storytelling method to explain the brand's identity and the needs of its audience. I point out that while trendy designs look good, they can disrupt the user experience and affect brand recognition. For example, I might discuss a popular app that changed its design to follow a trend. This change led to negative feedback because users found the new design confusing and hard to use. By showing the need to balance good looks with functionality, I aim to convince clients to focus on maintaining a consistent UX while also including some current design trends.

Clients love modern designs, but here's the challenge: trends can break trust if they disrupt UX. The solution? Start with education. Show how consistency isn’t just a design rule, it’s what keeps users coming back. Compromise smartly. Integrate sleek, updated elements that feel fresh but don’t confuse or overwhelm the user journey. And let data do the talking. Share examples where inconsistent UX hurt engagement. Numbers make the case for timeless, user-focused design. The key is balance. Design that feels current without losing its foundation. Keep the user at the center, always.

I handle this challenge by explaining how trendy elements must still support usability. I show clients data on user preferences and demonstrate how certain trends can be adapted without sacrificing consistency. By creating prototypes that blend modern aesthetics with clear navigation, I prove it’s possible to stay on trend while maintaining a coherent user experience.

Sometimes, clients push for trendy designs because they don’t fully understand how they can impact the overall experience. It’s our role as UX designers to communicate the value of good UX and how it impacts their business goals. Plus, it's absolutely possible to balance trends with functionality, creating designs that look good and perform well too.