You're launching a new game. How can you leverage influencers to boost its promotion?
To successfully promote your new game, connecting with influencers can be a game-changer. Here are some strategies to make the most of these partnerships:
- Identify the right influencers: Look for those who align with your game's genre and have an engaged audience.
- Offer exclusive content: Provide early access or unique in-game items for influencers to share with their followers.
- Create engaging campaigns: Collaborate on creative content like live streams, giveaways, or challenges to generate buzz.
How have you used influencers in your promotions? Share your experiences.
You're launching a new game. How can you leverage influencers to boost its promotion?
To successfully promote your new game, connecting with influencers can be a game-changer. Here are some strategies to make the most of these partnerships:
- Identify the right influencers: Look for those who align with your game's genre and have an engaged audience.
- Offer exclusive content: Provide early access or unique in-game items for influencers to share with their followers.
- Create engaging campaigns: Collaborate on creative content like live streams, giveaways, or challenges to generate buzz.
How have you used influencers in your promotions? Share your experiences.
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Get them to do a monotone voiceover of that game where you have to run through gates to do basic arithmetic and pump it full of micro transactions and unskippable ads
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✅ Find the right influencers – Choose those who align with your game’s genre and audience. 🎮 Offer exclusive content – Early access, unique skins, or in-game perks can drive excitement. 🔥 Create viral moments – Challenges, live streams, and user-generated content boost engagement. 💰 Incentivize with affiliate deals – Reward influencers for bringing in players. Strategic influencer collaborations can turn your game into a trending success! 🚀 #GameMarketing #InfluencerMarketing #IndieGameDev
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Best way to go is by identifying influencers who align with our genre and resonate with their followers, providing exclusive early access to our game for authentic content creation, and hosting interactive livestreams and community events where influencers engage directly with fans to drive genuine excitement and interest.
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For now I am developing a psychological horror game called “Sorrowfield”. We have a lot of things to do, I am working with GameLab KBTU to promote my game further, maybe to find publisher or investors.
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Something I've seen large scale developers do is give a sponsored copy of the game to TWITCH streamers who enjoy games of a similar nature. For instance if your making a horror game, find someone who plays games like Resident Evil or Dead Space, and enjoys them. Reach out to them about a sponsored stream where they play your game and, hopefully enjoy it while showing it off to their audience who are interested in that sort of game.
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