When introducing a new digital product, persuading clients to invest in accessibility features is effective by emphasizing broader benefits. For instance, curb cuts for wheelchair users also aid strollers, cyclists, and delivery personnel. Similarly, closed captions help not only those with hearing impairments but also individuals in noisy environments or learning new languages. Positioning accessibility as a means to improve usability for all allows clients to recognize the benefits of reaching a larger audience and enhancing user experience. This strategy fosters a positive brand reputation and demonstrates social responsibility commitment.

I convince clients to invest in accessibility features by emphasizing how they widen the product’s audience, improve user satisfaction, and reduce potential legal risks. Sharing data on increased engagement and loyalty from inclusive design shows a clear return on investment. Demonstrating real user stories—such as how accessible interfaces benefit people with temporary or permanent disabilities—adds a relatable human element. By presenting accessibility as a strategic advantage that strengthens brand reputation and fosters user trust, I help clients see it not as an extra cost but as a sound business decision.

I share real-life success stories where inclusivity directly increased ROI and user loyalty. I also emphasize that accessibility isn't just ethical.it's strategic. It future-proofs their product, keeping it relevant for diverse users. Sometimes, I walk them through simple scenarios, like how a visually impaired user navigates their product, to drive the point home. It’s not about convincing them.it’s about showing them the undeniable value.

Enhanced user experience. Improving accessibility often leads to a better overall user experience. Accessible websites typically have cleaner layouts and clearer navigation. Ethical and moral imperatives. Everyone should have equal access to information, products, and services, regardless of their abilities. All people should be able to live a happy and healthy life. Live corporate values. By prioritizing accessibility, organizations demonstrate their commitment to diversity, equity, and inclusion (DEI) initiatives. In today’s business culture, corporations create values and meaningful mission statements. Create a positive brand image. By investing in accessibility, organizations show that they value all customers and stakeholders.

Adding accessibility features to a new digital product is key to making it more inclusive and appealing to a larger audience. To explain why it’s important, start by showing the advantages: it improves usability, keeps customers satisfied, and encourages loyalty. Then, highlight the legal requirements, such as complying with the Americans with Disabilities Act (ADA), to avoid potential issues. Lastly, share examples of how accessible products can open new opportunities and boost profits. Framing accessibility as both a practical and ethical decision can help convince others of its value. How do you support accessibility in your projects?