You're facing a tough pricing negotiation with a client. How can you hold your ground and secure a fair deal?

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When you're locked in a pricing negotiation that's tougher than a two-dollar steak, it's crucial to keep your cool and remember your worth. You need to enter the fray armed with a solid understanding of your product's value, a clear idea of your pricing limits, and a strategy for steering the conversation. It's like a chess game where every move counts, so let's dive into how you can hold your ground and not just survive but thrive in this high-stakes negotiation.

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