An open dialogue in a team is when each participant in the process can freely express their point of view, and it becomes possible to find a balance between different approaches. It is important to organize a neutral discussion space where ideas are evaluated without bias. The involvement of an independent mediator helps to avoid personal conflicts and guides the dialogue towards a constructive solution. Mediation allows you to develop a strategy that unites the efforts of teams and enhances synergy. This is an investment in the long-term development of the team, which increases the effectiveness of communication and collaboration. The better the consistency between departments, the faster the company achieves revenue growth.

Minha sugestão para alinhar estratégias de vendas e marketing e impulsionar o crescimento das receitas: 1. Unificação de Objetivos – O desalinhamento ocorre quando marketing e vendas operam com métricas distintas. Defina um único KPI central. 2. Processos Integrados – Criar um SLA (Service Level Agreement) entre marketing e vendas estabelece critérios claros para geração, qualificação e conversão de leads. 3. Uso Estratégico de Dados – Investir em análise preditiva e inteligência comercial permite que o marketing entregue leads mais qualificados e que as vendas personalizem abordagens com base em dados reais. 4. Ciclo de Feedback Contínuo – Reúna com os membros dos time periodicamente e de feedbacks construtivos.

In my experience, taking the time to build relationships with stakeholders goes a long way to establishing trust. I was in a strained situation when I was in a sales enablement/product marketing role, trying to navigate between sales and product. I happened to be on the product side. What worked for me was taking the time to connect with my peer on the “other side.” We set up weekly 1on1s to ensure we had visibility into each other’s perspectives. It was clear that both sides had the same goals, but lack of insight into each other‘s way of getting there was causing strain. Collaboratively, we established new cross-functional processes that simplified communication that enhanced visibility across teams, leading to improved efficiency.

faced with conflicting sales and marketing strategies, i believe that the key to aligning them lies in leveraging the value of human capital as a strategic asset within the organization. by promoting open communication and collaboration between teams, we can identify the root of conflicts and build sustainable joint solutions. this approach not only resolves short-term issues, but also strengthens a harmonious work culture, increases employee motivation and productivity. efficiently, conflict resolution skills training and adaptive leadership development are effective foundations to ensure strategic alignment that contributes to sustainable growth of company revenue.

Não existe mais essa de “marketing x vendas”, hoje o que existe é a área de receita. Marketing é responsável pela geração de receita, assim como comercial é responsável por posicionamento e relacionamento com cliente. Essas áreas precisam co-existir e entender isso de uma vez por todas. Comece com metas compartilhadas entre as áreas e reuniões diárias de acompanhamento entre as equipes. Você já sentirá uma diferença com esses 2 passos simples.