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Last updated on Feb 19, 2025
  1. All
  2. Business Administration
  3. Business Communications

You need to deliver bad news to a client. How do you maintain the relationship?

When you need to deliver bad news to a client, it's crucial to handle the conversation with care to preserve your professional relationship. Here’s how you can navigate this delicate situation:

  • Be transparent: Clearly explain the issue and its impact, avoiding jargon to ensure understanding.

  • Show empathy: Acknowledge the client's feelings and express genuine concern for their situation.

  • Offer solutions: Present actionable steps or alternatives to mitigate the problem and demonstrate your commitment to resolving it.

What strategies do you find effective when delivering difficult news to clients? Share your thoughts.

Business Communications Business Communications

Business Communications

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Last updated on Feb 19, 2025
  1. All
  2. Business Administration
  3. Business Communications

You need to deliver bad news to a client. How do you maintain the relationship?

When you need to deliver bad news to a client, it's crucial to handle the conversation with care to preserve your professional relationship. Here’s how you can navigate this delicate situation:

  • Be transparent: Clearly explain the issue and its impact, avoiding jargon to ensure understanding.

  • Show empathy: Acknowledge the client's feelings and express genuine concern for their situation.

  • Offer solutions: Present actionable steps or alternatives to mitigate the problem and demonstrate your commitment to resolving it.

What strategies do you find effective when delivering difficult news to clients? Share your thoughts.

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77 answers
  • Contributor profile photo
    Contributor profile photo
    Hans Sebastian 林钲杰

    🚀 Empowering Young Professionals | Founder @ HS Lettering Co. | Banking Staff @ PT Bank Panin Tbk | 40K on Instagram | MiM Student @ USU'24 | Digital Marketing • Stocks & Cryptocurrency • Personal Growth | ex-Wilmar

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    To maintain the relationship while delivering bad news to a client, approach the conversation with transparency and empathy. Start by acknowledging the issue and taking responsibility where appropriate, showing that you understand the impact on the client’s goals. Focus on solutions by presenting actionable steps to address the problem and prevent it from happening again. Offer alternatives or next steps that can help mitigate the situation. Throughout the conversation, remain calm, positive, and professional. Follow up with regular updates to reassure the client that you're committed to resolving the issue and improving moving forward.

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    Finn Wilson

    Scaling EV infrastructure | Program Lead @ Prologis | Clarity + Execution = Speed | Building the future of sustainable mobility

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    Here’s what I’ve learned from the field: When you deliver bad news with clarity, accountability, and a plan you don’t lose trust, you deepen it. My go-to approach: Be early, not late, and flag issues before they escalate. Own the miss, no excuses, just facts. Show the path forward what changes now and how you’ll fix it. Stay human, empathy matters more than polish. I've had tough conversations that ended with: "Thanks for being upfront. This is why we trust you."

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    5
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    Oluwatoyin F.

    Experienced Civil Engineer | Project Manager | Construction & Refurbishment | Passionate about Sustainability in Construction

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    Be Proactive: Assure the client of specific actions already taken and would further be taken to correct the situation Be Intentional: Give a time-bound bound for distinctive progress to be achieved.

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    Jose Aguilar

    Product Manager | International Sales & Strategy | Global Market Connector | Creative Innovator

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    When delivering bad news to a client, I believe honesty, empathy, and ownership go a long way. Be direct—but human. Sugarcoating only delays the damage. Listen first. Understand how the issue impacts them before jumping to solutions. And never show up empty-handed. I always offer at least one realistic alternative. In my experience, clients don’t leave because something went wrong—they leave when you disappear in the middle of the storm. Stand up, take responsibility, and show you care. That’s how you keep the relationship strong.

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    3
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    Marina H.

    Human Resources Analyst | Talent Acquisition | Healthcare & Corporate HR

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    In HR and client-facing roles, I’ve learned that delivering bad news requires empathy, clarity, and accountability. I approach it with honesty and compassion, offering clear facts and a solution-focused mindset. I validate the client’s concerns while maintaining professionalism and emotional intelligence. People may not like the message, but they’ll remember how you made them feel—so I focus on preserving trust and the relationship through respectful, transparent communication.

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