What are the most effective data-driven decision making strategies for marketing operations?

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Marketing operations (MOPs) is the function that enables and optimizes the performance of marketing activities, processes, and technologies. Data-driven decision making (DDDM) is the practice of using data, analytics, and insights to inform and guide strategic and tactical choices. How can MOPs leverage DDDM to improve marketing effectiveness and efficiency? Here are some of the most effective strategies to consider.

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