It's simply really? We have two ears and one mouth for a reason. Ask what would help the most, and deliver on it. Giving the client a mix of what they want and what they really need is always the best option long-term.

Client feedback should be top priority, without clients you have no business. Now that said, if there are other stakeholders patients etc. who are not "clients" they are always #1.

Clients often have feedback prior to their release of training programs- little tweaks or adjustments that can actually help their confidence in the project. Understanding that testing in smaller groups prior to the launch can give them more insight and hard data to understand if the material is valuable or not. It also allows them to check their feedback too. Often the best approach is to listen to their SME team to ensure their insights are consistent with their sponsors goals. If they are not- the feedback might be better directed at their own experts and the leadership expectations, not the product created by you. Learn to ask good questions during the feedback session to determine the who/why of the comments given.

Prioritizing client feedback is essential for developing functional training programs that are effective, engaging, and aligned with clients' needs. By systematically gathering, analyzing, and incorporating feedback, fitness professionals can create programs that not only meet but exceed clients' expectations, fostering a positive and supportive fitness environment. Continuous improvement and active client involvement remain key to the long-term success and sustainability of these programs.