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Last updated on Feb 19, 2025
  1. All
  2. Sales
  3. E-Commerce

Your team faces a sudden surge in website traffic. How can you ensure optimal server performance?

A spike in website traffic can be both a blessing and a stress test. Keep your servers running smoothly with these strategies:

- **Upgrade Bandwidth**: Temporarily increase your server's bandwidth to handle the extra load.

- **Implement Caching**: Use caching to reduce server load by temporarily storing copies of files.

- **Load Balancing**: Distribute traffic across multiple servers to prevent overload on any single resource.

How do you manage unexpected website traffic spikes? Share your strategies.

E-commerce E-commerce

E-commerce

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Last updated on Feb 19, 2025
  1. All
  2. Sales
  3. E-Commerce

Your team faces a sudden surge in website traffic. How can you ensure optimal server performance?

A spike in website traffic can be both a blessing and a stress test. Keep your servers running smoothly with these strategies:

- **Upgrade Bandwidth**: Temporarily increase your server's bandwidth to handle the extra load.

- **Implement Caching**: Use caching to reduce server load by temporarily storing copies of files.

- **Load Balancing**: Distribute traffic across multiple servers to prevent overload on any single resource.

How do you manage unexpected website traffic spikes? Share your strategies.

Add your perspective
Help others by sharing more (125 characters min.)
130 answers
  • Contributor profile photo
    Contributor profile photo
    Youssef El Jaoujat

    Solutions Architect @ La Poste Groupe

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    Voici quelques tactiques qui peuvent assurer une meilleur performance du website. 1. Auto-scaling : Ajuster dynamiquement les ressources en fonction du trafic. 2. CDN & Caching : Réduire la charge backend en exploitant un CDN et des stratégies de cache. 3. Load Balancing : Répartir efficacement les requêtes pour éviter les goulets d’étranglement. 4. Optimisation BD : Améliorer les performances avec indexation et réplicas en lecture. 5. Traitement asynchrone : Exécuter les tâches non essentielles en arrière-plan pour ne pas ralentir la réponse au client. 6. Optimisations Frontend : Charger en différé les éléments non essentiels. 7. Monitoring & Alertes :Adopter L'observability by design pour détecter et résoudre les problèmes en temps.

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    Bruno Correa

    Product and Software Development Leader @ Mercado Libre | Head of Technology and Product | Driving the Future of E-commerce, Fintech, and Insurtech Through Artificial Intelligence | LinkedIn Top Voice

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    Based on my experience, implement an auto-scaling system that dynamically responds to increased traffic, intelligently distributing the load. Utilize a content delivery network to cache static resources, reducing latency and relieving the main server's burden. Adopt a proactive monitoring approach, with real-time alerts to identify performance bottlenecks and prevent failures. Develop a code optimization strategy, prioritizing efficiency and minimizing resource consumption to ensure a smooth and responsive user experience.

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    Paul Okhrem

    Managing Partner @ Elogic Commerce | Transforming E-commerce Visions into Reality | Ecommerce Consultant | Speaker

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    If your website experiences a sudden traffic surge, the first thing to do is ensure your hosting infrastructure can scale quickly. If you're using cloud hosting, make sure auto-scaling is enabled to handle increased demand. It's also smart to optimize your website's code and images to reduce load times, so the server doesn't get bogged down. A CDN can help distribute the traffic and lighten the load on your server. Lastly, monitoring tools are essential to catch potential issues early and keep the site running smoothly.

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    12
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    Pratik Bhardwaj

    Solution Architecture Associate Manager at Accenture | Ex- Deloitte USI | SAP Certified Commerce Cloud Developer 2024

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    There are several strategies that can help in such a situation. 1. Scaling the infra (increase CPU, RAM, adding more servers) 2. Load balancing to evenly distribute the traffic across multiple servers 3. Implement CDN to reduce load on servers by serving static content from CDN. 4. Code optimisation by minimising synchronous calls and reducing size of static files.

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    7
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    Gabriel Cano

    IT Digital Commerce Chapter Lead @ Electrolux

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    A traffic spike can lead to downtime for any e-commerce site, but downtime isn’t an option! Here are ways to ensure your servers can manage the pressure: 1. Load Testing: Simulate traffic surges in a controlled environment. 2. Auto-Scaling: Automatically scale your infrastructure to handle increased traffic without manual adjustments. 3. Real-Time Monitoring: Tools like Grafana and Splunk track resources and send alerts when something’s off. 4. Caching: A game-changer. It reduces server load and speeds up the user experience. Remember: In e-commerce, downtime is never an option and every second count!

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    6
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