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Last updated on Jan 7, 2025
  1. All
  2. Marketing
  3. Branding

Influential voices are criticizing your brand. How do you manage the negative feedback?

When influential voices criticize your brand, addressing the feedback quickly and effectively can help maintain your reputation. Here are some strategies to manage this situation:

  • Respond promptly and professionally: Acknowledge the criticism and provide a thoughtful response.

  • Engage privately: If possible, reach out directly to the influencer to discuss their concerns.

  • Showcase positive feedback: Highlight positive reviews and testimonials to balance the negative feedback.

How do you handle negative feedback from influential voices?

Branding Branding

Branding

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Last updated on Jan 7, 2025
  1. All
  2. Marketing
  3. Branding

Influential voices are criticizing your brand. How do you manage the negative feedback?

When influential voices criticize your brand, addressing the feedback quickly and effectively can help maintain your reputation. Here are some strategies to manage this situation:

  • Respond promptly and professionally: Acknowledge the criticism and provide a thoughtful response.

  • Engage privately: If possible, reach out directly to the influencer to discuss their concerns.

  • Showcase positive feedback: Highlight positive reviews and testimonials to balance the negative feedback.

How do you handle negative feedback from influential voices?

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Help others by sharing more (125 characters min.)
124 answers
  • Contributor profile photo
    Contributor profile photo
    Harsh Vijaykumar

    Founder @ Brandemic, DotMe, & Think Limitless

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    To me, criticism- especially from influential voices- isn’t a crisis. It’s an opportunity. It's all about separating the noise from insight. Is this feedback rooted in a genuine issue, or is it just discourse? If there’s merit, I acknowledge it and take action transparently. Nothing builds credibility faster than owning up and improving. If it’s just chatter, I stay focused on the bigger picture. A strong brand isn’t built on pleasing everyone, it’s built on conviction. Not every critique requires a response, but every response should reinforce what the brand stands for. At the end of the day, the loudest voice should always be your own.

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    Contributor profile photo
    Reema Das

    CEO @ Comval IT Solutions Pvt. Ltd. | Co-Founder@ Comval IT Solutions | Head of Marketing I Growth Marketing 🚀I Marketing of Services I Strategy and Implementation

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    Handling criticism isn’t just damage control—it’s an opportunity to humanize your brand, build trust, and emerge stronger. 1. Acknowledge the criticism openly and express a commitment to improvement. 2. Avoid being defensive; focus on resolution. 3. Address valid issues promptly and transparently. 4. Share updates on corrective measures with your audience.

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    8
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    Shideh Mirashrafi

    Marketing Manager | Brand Strategist

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    As a marketer, I always get these kinds of comments. What I've learned from experience is to listen to them, try to see the point from their perspective, take the good points that can improve my brand, and then try to convince them why I think my brand is doing well. It's also important to keep in mind that, at the end of the day, we can't make everyone happy!

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    8
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    Anas Hidaoui

    Founder @ PromiseClick | Transform your LinkedIn into a 24/7 revenue ecosystem | DM “info” to see how it works.

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    I take notes—free consulting from top voices is a steal 😉 ........................................................................

    Like
    5
  • Contributor profile photo
    Contributor profile photo
    Erika Gadea

    Bachelor’s degree in Communications, Advertising - PUCP. Bachelor's degree in Management and Marketing - UTP. Specializations in: Communications, internal communication, digital marketing, and e-commerce.

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    When handling negative feedback from influential voices, I approach the situation with professionalism and openness. First, I carefully listen to their concerns and acknowledge their perspective, demonstrating that I value their input. I then assess the feedback objectively, identifying any areas for improvement and determining how we can address the issue constructively. If necessary, I engage in a direct conversation to clarify misunderstandings or provide additional context. I believe in turning negative feedback into an opportunity for growth, ensuring that the response is thoughtful and aligned with the brand's values, while working to resolve the issue in a way that maintains a positive relationship with the influencer.

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    4
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