Collecting data is an essential way to improve consultative selling skills and performance. It can help quantify results, track progress, analyze performance, and optimize strategies. To collect data effectively, define and measure key sales metrics such as sales volume, revenue, conversion rate, customer acquisition cost, customer lifetime value, or customer satisfaction. Utilize a CRM system to record and manage sales data like customer information, interactions, activities, opportunities, or outcomes. This will make it easier to access and generate reports and insights that can be used to optimize sales processes and strategies. Additionally, customer surveys can provide feedback on customers’ needs, preferences, expectations, satisfaction or loyalty. This information can help identify pain points, challenges, goals and opportunities. Market research is also important for gathering data on industry trends, demands, opportunities or threats so you can stay informed and adapt strategies accordingly.