How can you use emerging trends to promote content?

2 How to identify emerging trends?

In order to identify emerging trends, conducting regular research and analysis of your industry, niche, and audience is essential. You can use various sources and tools to do this, such as keyword research with tools like Google Trends, Ubersuggest, or AnswerThePublic; social media platforms like Twitter, Instagram, Facebook, and LinkedIn; content analysis with tools like BuzzSumo, SEMrush, or Ahrefs; and customer feedback through surveys, reviews, testimonials, or comments. Additionally, using tools like Hotjar, UserTesting, or SurveyMonkey can help you conduct user research and testing. By gathering all of this data and understanding the trends within it, you can stay ahead of the curve.

3 How to analyze emerging trends?

To analyze emerging trends, you need to evaluate their relevance, impact, and longevity for your content marketing goals. Assessing each trend requires considering its relevancy to your brand, value proposition, and customer persona. Additionally, you should determine its impact on your audience's behavior, needs, or preferences. And finally, you should assess how long the trend will last or grow and if it has a seasonal, cyclical, or evergreen nature. This will help you understand if it offers a competitive advantage or a differentiation factor and whether it creates an opportunity, a challenge, or a threat for your content.

4 How to leverage emerging trends?

To leverage emerging trends, you need to create and distribute content that capitalizes on their potential and value. To optimize your content, create pieces that answer your audience's questions or solve their problems related to the trend. Incorporate keywords, titles, headlines, and meta tags that attract your audience's attention. Utilize social media, email marketing, or influencer marketing to promote your content and reach your audience. Monitor and measure your content's performance by using tools like Google Analytics, HubSpot, or KPI Dashboard. Doing this will help you see how well your content is resonating with your audience and achieving your goals.

5 Examples of using emerging trends to promote content

Illustrating how you can use emerging trends to promote content, Shopify used the trend of online shopping during the pandemic to create and promote content that helped its customers and prospects start, grow, and manage their online stores. Netflix employed the trend of social distancing and binge-watching to create and promote content that entertained and engaged its audience. Nike used the trend of social justice and diversity to create and promote content that inspired and empowered its audience. All three brands employed a variety of formats like blog posts, webinars, guides, podcasts, social media posts, memes, quizzes, playlists, videos, ads, and stories to generate buzz, interaction, loyalty, valuable information, tips, resources, messages, values, and vision.