Digital Out-of-Home (DOOH) advertising is one of the fastest-growing channels in digital media, with a U.S. market expected to hit $3 billion in 2025*. As DOOH becomes a key part of omnichannel campaigns, understanding how to measure its impact is essential for marketers, agencies, and media owners alike.
Despite the momentum, the DOOH landscape is still challenged by inconsistent measurement standards and fragmented practices. That’s why this guide was created: to bring clarity, consistency, and actionable insights to help buyers and sellers align on a shared framework for evaluating DOOH performance.
What You’ll Learn:
- How DOOH is currently measured, from data collection to attribution
- Key buying strategies, including audience targeting and programmatic models . . .
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