IAB Diligence Platform Updated With New Online Tracking Questionnaire and an Expanded Data Supplier Questionnaire
The Growing Scrutiny of Tracking Technologies and Data Suppliers
Online tracking technologies like cookies and pixels are increasingly the subject of both direct and class action litigation. Agencies like the FTC are also scrutinizing the ways these technologies collect and share personal data, focused on consumer consent and deceptive trade practices.
Regulators are also looking hard at downstream activities, putting data suppliers under the microscope and scrutinizing how due diligence is conducted between data suppliers and their customers. Regulators expect companies to take note and conduct more careful oversight to stay compliant with evolving privacy regulations.
This is why the IAB Diligence Platform is proactively and diligently updated, to ensure that everyone keeps pace with evolving privacy and compliance standards.
Our latest updates
New updates to the IAB Diligence Platform include a new Online Tracking Questionnaire, which focuses on cookies, pixels, and other tracking technologies, as well as important updates to our Data Supplier Questionnaire.
Updated Online Tracking Questionnaire
Cookie scanning tools are vital to compliance, but as privacy professionals know, they identify data outflows but not what companies actually do with that data. That’s why our new Online Tracking Questionnaire goes further to assess the data collection, usage, and configuration practices of technology partners whose tools are integrated into their digital platforms (e.g., websites and mobile apps) to help you stay in compliance. Our new Online Tracking Questionnaire is designed to surface key information about how these technologies interact with user data and can help identify potential risks before they become compliance issues.
Updated Data Supplier Questionnaire
We’ve also updated our Data Supplier Questionnaire to reflect the latest takeaways from the FTC enforcement actions in Mobilewalla and Gravy Analytics. This questionnaire is intended for data suppliers who sell or share personal data with other entities in the digital advertising ecosystem. These updates now cover both upstream and downstream data handling practices, helping you understand not just how your suppliers are using your data, but also how they’re managing their own data relationships. By taking a comprehensive approach to data supply practices, you ensure that all parties in the supply chain are adhering to privacy regulations and consumer expectations.
Compliance Counts, and Regulators Expect You to Keep Up
The public statements and enforcement actions by regulators are both important ways for them to make their intentions clear, and we all must pay attention. Our latest updates to the IAB Diligence Platform are designed to help ensure that your vendor risk management practices align with current and future legal requirements.
For existing customers, these updates provide a more comprehensive level of compliance, helping to mitigate risk in an increasingly regulated environment. If you’re new to the platform, these updates provide a comprehensive solution to help you manage privacy compliance effectively.
What’s Next?
We are diligently working on new modules covering Data Clean Rooms (DCR) and Social Media. The DCR module will be used to assist with diligence on data clean rooms and other partners in that ecosystem, while the Social Media module will look at the use of personal information in the context of advertising on social media platforms.
It’s all part of continuously updating the IAB Diligence Platform to help streamline your vendor risk management and keep you ahead of evolving privacy regulations.
To learn more, contact us today at [email protected]
https://safeguardprivacy.com/iab-diligence-platform/
