“Ian is the consummate brand marketing professional. His deep insight into the consumer is matched only by his understanding of long-term demand drivers. He has built an amazing team to drive brand marketing to the next level at Careem, and has been unstoppable in his efforts to create the story and the campaigns that will drive the Careem brand across the region. The work done over the past year on the Start Something campaign is a testament to Ian's leadership and drive. I have learned a lot from Ian, about humility, about grace under fire, about sticking to one's guns even in the face of adversity, and of course, about the art, science & process of creating great brands. Thank you Ian, it's been a pleasure. ”
About
Brand & Marketing Leader | Driving Growth, Innovation & Brand Distinction
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*Deep breath* WE WERE ON BBC NEWS! BBC London came down to our ‘Pee in the Park’ activation on Tuesday evening, and in a first for Tails.com, they…
*Deep breath* WE WERE ON BBC NEWS! BBC London came down to our ‘Pee in the Park’ activation on Tuesday evening, and in a first for Tails.com, they…
Liked by Ian Pate
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After 33 years in PepsiCo, tomorrow Friday, June 13th will be my last working day in the company. It’s a very emotional moment for me, as you can…
After 33 years in PepsiCo, tomorrow Friday, June 13th will be my last working day in the company. It’s a very emotional moment for me, as you can…
Liked by Ian Pate
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That’s what we call a four-peat! 🏆 For the fourth year in a row, McDonald's has been named the #1 Most Effective Brand in the world by the Effie…
That’s what we call a four-peat! 🏆 For the fourth year in a row, McDonald's has been named the #1 Most Effective Brand in the world by the Effie…
Liked by Ian Pate
Experience & Education
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Tails.com | B Corp
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I'm proud, excited and a little bit relieved to announce that Seep has re-certified as a B Corp 🙌🙌 This work isn't about rocketship emojis, it's…
I'm proud, excited and a little bit relieved to announce that Seep has re-certified as a B Corp 🙌🙌 This work isn't about rocketship emojis, it's…
Liked by Ian Pate
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Last week I was delighted to go on the ITV This Morning sofa to discuss the huge rise in Prozac prescriptions in dogs over the past few years, in…
Last week I was delighted to go on the ITV This Morning sofa to discuss the huge rise in Prozac prescriptions in dogs over the past few years, in…
Liked by Ian Pate
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Day 2 at #SXSWLondon in Shoreditch yesterday was inspiring. My three highlights of the day were in the fields of climate, fashion & venture. 1)…
Day 2 at #SXSWLondon in Shoreditch yesterday was inspiring. My three highlights of the day were in the fields of climate, fashion & venture. 1)…
Liked by Ian Pate
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What a month it’s been at Bio&Me (I say this a lot) - but May has been magic! Kicking off the year with Jon Walsh and Emma Grant, we set ourselves a…
What a month it’s been at Bio&Me (I say this a lot) - but May has been magic! Kicking off the year with Jon Walsh and Emma Grant, we set ourselves a…
Liked by Ian Pate
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