United Kingdom
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Driven by an intrinsic motivation to advance the field and foster growth in others, I…

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  • Jaywing

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Licenses & Certifications

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Volunteer Experience

Publications

Patents

  • PROCESSING SYSTEM

    Issued GB PCT/GB2006/001191

    A processing system built on the grid utility model; enabling brand managers, designers and new product developers to configure and generate pack-shots in an online 3D virtual studio. Upon submitting an order, the back-end system generates a custom high resolution render based on the angle, zoom, positioning, and image specification set by the user. Within minutes, the cut-out “pre-airbrushed” pack-shot is returned to the user via email notification – replacing traditional pack-shot photography…

    A processing system built on the grid utility model; enabling brand managers, designers and new product developers to configure and generate pack-shots in an online 3D virtual studio. Upon submitting an order, the back-end system generates a custom high resolution render based on the angle, zoom, positioning, and image specification set by the user. Within minutes, the cut-out “pre-airbrushed” pack-shot is returned to the user via email notification – replacing traditional pack-shot photography with a faster and more cost effective solution.

    Other inventors

Courses

  • Analytics and User Experience - NN/g

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  • Baymard Institute Tier 2: UX Professional

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  • Becoming a UX Strategist - NN/g

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  • Being a UX Leader - NN/g

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  • Building the mobile web - NN/g

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  • Complex Web Content - NN/g

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  • Copy Tactics and Optimisation - NN/g

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  • DesignOps: Scaling UX Design and User Research - NN/g

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  • Designing for PET ™ (Persuasion, Emotion & Trust) - Human Factors International

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  • Designing usable social features - NN/g

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  • Discoveries: Building the Right Thing - NN/g

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  • Emerging patterns in web design - NN/g

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  • Facilitating Workshops - NN/g

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  • Flex 4 Jumpstart: Zero to Hero - Academy class

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  • Generating Big Ideas with Design Thinking - NN/g

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  • Google Cloud – Introduction to Generative AI

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  • Google Cloud – Introduction to Large Language Models

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  • Google Cloud – Introduction to Responsible AI

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  • How to Interpret UX Numbers: Statistics for UX - NN/g

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  • Managing, Motivating & Appraising People - Fibre Training

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  • Measuring UX and ROI - NN/g

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  • Mobile Usability - NN/g

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  • Omnichannel Journeys and Customer Experience - NN/g

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  • Personas: Turn User Data Into User-Centred Design - NN/g

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  • Storytelling to Present UX Work - NN/g

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  • The PET ™ Architect (Persuasion, Emotion & Trust) - Human Factors International

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  • The UX VP / Director - NN/g

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  • Train the [SME] Trainer - Inspire Training & HR

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  • Usability in Practice - NN/g

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  • Visual Design Fundamentals - NN/g

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  • Writing for the Web - NN/g

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Projects

  • Program Lead of NN/g's UXC Mentorship Program

    -

    I was invited to create and deliver NN/g's UXC Mentorship Program building on NN/g's previous beta program. This was a 6 month peer to peer program designed to facilitate community connection and individual growth. I supported over 200 UX certified practitioners from 47 countries. My role included program design, recruitment profiling, mentor, mentee and peer matching, group meetings, regular community engagement, guideance frameworks, and ongoing participant support.

    Other creators

  • Co-founder of the McCann Worldgroup Global UX Community

    -

    Envisioned and proactively co-founded a global community of UX specialists across the McCann Worldgroup network of agencies. The community provides go-to support for UX teams of all sizes, access to specialists, mentoring, shared resources, educational initiatives and more.

    Other creators

  • Public Speaker @ Contentsquare’s headline event, CX Circle: ‘Digital Customer Experience in Wonderland’

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    Through the looking glass: The Curious World of Conversion Research

    Other creators
    See project

  • Guest lecturer @ Hyper Island

    -

    A workshop on the fundamentals of pretotyping

    Other creators
    See project

  • Guest speaker for Nielsen Norman Group Seminar

    -

    Learn how to increase website revenues using a pragmatic blend of research tools and methods.

    Other creators
    See project

  • Axure Predictive Search Widget

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    Developed an interactive predictive search widget which Axure shipped to its customers in version 9.0.0.3678

    Other creators

  • Guest speaker for Nielsen Normal Group seminar

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    Delivered an online seminar for Nielsen Norman Group on the subject of Prototyping with Functional Fidelity in mind.

    Other creators
    See project

  • Public Speaker @ Codegarden 19

    Making space for innovation

    Other creators
    See project

  • Public speaker @ 40x40

    40 designers each have 2 minutes to share their best design tip, covering everything from career advice to creative insights

    See project

  • Public speaker @ The UX Crunch

    Building a chatbot - the UX of a chatbot case study

    Other creators

  • Public speaker @ The UX Crunch meets On The Beach

    Making space for innovation

    Other creators

  • Public Speaker @ CRAP Manchester (Conversion Rate, Analytics & Product)

    The Fun & Games of Stakeholder Management

    See project

  • Panelist @ Digital North

    Discussing innovative UX

  • Public speaker @ Go Conversion

    "Stop thinking of users as session IDs. Start understanding them as people."

    Challenging the sole use of remote quantitative tools and how these fail to provide the 'why'. Demonstrating how decisions are made with the emotional part of the brain and therefore why qualitative research methods are critical for understanding anxieties, frictions, blockers and motivations towards conversion.

    See project

  • Public speaker @ The UX Crunch North

    "Usability Testing: Going beyond the product"

    Presenting personal experiences of how personal, team and organisational development can be accelerated from increased exposure hours in usability labs

    See project

  • UIE Podcast with Jared Spool - Spirits, Claws, and Analytics: A study in superstition and science

    Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

    In this episode of the UIE Podcast, Chris Callaghan of McCann UK talks about his experience of joining a team and seeing the superstition first hand: A roomful of folks attempting to derive meaning from numbers, but having the same…

    Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

    In this episode of the UIE Podcast, Chris Callaghan of McCann UK talks about his experience of joining a team and seeing the superstition first hand: A roomful of folks attempting to derive meaning from numbers, but having the same conversations over and over. Straying from superstition and introducing science started with the simple question: “do we know if anyone outside of this room can use this?”

    Other creators
    See project

  • Panelist @ BCS Interaction Group

    Discussing UX competencies and to what degree academia is preparing employees of the future

    See project

  • Trainer - Usability Testing for SMEs

    Designed and delivered two rounds of a two day usability testing course for Manchester SMEs including moderated lab practicals

Honors & Awards

  • Umbraco Award Winner for Best Editing Experience 2023

    Umbraco

    https://umbraco.com/blog/umbraco-awards-2023-winners/

Test Scores

  • Hotjar Foundations Level 3

    Score: 100%

  • Hotjar Foundations Level 2

    Score: 92%

  • Baymard Institute: Product Lists & Filtering

    Score: 88%

  • Hotjar Foundations Level 1

    Score: 100%

  • Google Cloud - Introduction to Large Language Models

    Score: 100%

  • Google Cloud – Introduction to Generative AI

    Score: 100%

  • Google Cloud – Introduction to Responsible AI

    Score: 100%

  • Baymard Institute: Cart & Checkout

    Score: 85%

  • Baymard Institute: Mobile E-Commerce

    Score: 76%

  • Baymard Institute: Product Details Page

    Score: 82%

  • Visual Design Fundamentals - NN/g

    Score: 100%

  • Uxcel Verified Designer Skill Test

    Score: Top 1% Worldwide

  • Miro: Collaborative meetings in Miro

    Score: 95%

  • Miro: Mapping and diagramming in Miro

    Score: 95%

  • Miro: Miro Essentials

    Score: 95%

  • Baymard Institute: Homepage & Category exam

    Score: 90%

  • Baymard Institute: On-Site Search

    Score: 69%

  • Google Mobile Experience Certification Exam

    Score: 98%

  • How to Interpret UX Numbers: Statistics for UX - NN/g

    Score: 100%

  • Storytelling to Present UX Work - NN/g

    Score: 97%

  • Analytics and User Experience - NN/g

    Score: 98%

  • Measuring UX and ROI - NN/g

    Score: 100%

  • Becoming a UX Strategist - NN/g

    Score: 93%

  • DesignOps - NN/g

    Score: 97%

  • Discoveries: Building the Right Thing - NN/g

    Score: 97%

  • Leadership Styles

    Score: Well rounded

    My 3 well-developed leadership styles:
    * Coercive
    * Pace-setting
    * Democratic

    My 3 fairly well-developed leadership styles:
    * Authoritative
    * Affiliative
    * Coaching

  • Omnichannel Journeys and Customer Experience - NN/g

    Score: 95%

  • Personas: Turn User Data Into User-Centered Design - NN/g

    Score: 98%

  • The UX VP/Director - NN/g

    Score: 96%

  • IPA Applied Behavioural Economics Assignment

    Score: Pass with Credit

  • Being a UX Leader - NN/g

    Score: 99%

  • Facilitating UX Workshops - NN/g

    Score: 93%

  • Generating Big Ideas with Design Thinking - NN/g

    Score: 98%

  • Myers Briggs

    Score: INTJ ("Architect")

    Being one of the rarest and most strategically capable personality types, Architects form just two percent of the population. People with the Architect personality type have relentless intellectualism and are imaginative yet decisive, ambitious yet private, and amazingly curious.

Organizations

  • InVision

    Design Leadership Forum Member

    - Present

    Advancing the practice of Design Leadership

  • MediaTrust

    Mentor

    - Present

    Student Mentor

  • UXPA

    Mentor

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