OLIVER Agency

Good news for marketers in the short term, but what about the long term? 🤔 The Drum reports that marketing budgets are on the rise again, according to the latest IPA Bellwether Q2 2025 report. But there's more beneath the surface than the rebound suggests. Amina Folarin, CEO of OLIVER Agency UK, offered a compelling perspective: “There’s no doubt marketers are under more pressure than ever to deliver short-term results, especially in uncertain times. But the smart CMOs we work with aren’t abandoning long-term brand-building... It’s a recalibration of the mix.” In a landscape where immediate results are crucial, how do you balance quick wins with long-lasting brand equity? 💡 Dive into the full article to explore how industry leaders are adapting to this ever-evolving challenge: https://lnkd.in/egymXmS2 #MarketingStrategy #BrandBuilding #BusinessGrowth IPA (Institute of Practitioners in Advertising)

As The Brandtech Group turns TEN years old we have some very exciting news to announce 🎉 🎉 🎉 Angela Tangas is joining as our new Global CEO as well as Partner/Chief Strategic Officer of The Brandtech Group. 🔥 In other amazing news, Simon Martin ~ who founded OLIVER in 2004 and grew it exponentially to 5000 people across 40+ countries ~ moves to become Chair of the Group. ⚡️ David Jones said: “Our founding vision 10 years ago was that you could do all marketing better, faster and cheaper using technology and AI. Most people didn't understand what we meant back then, but GenAI has made that vision a reality and is creating a tectonic disruption in the world of marketing. 📈 “We’ve seen over the last three years that the inside model is best for scaled deployment of GenAI, and we believe that every major brand will be able to save 30-50% off their content creation costs.” 💰 Angela will “obsessively” focus on helping clients drive their transformation to GenAI-first marketing using our pioneering in-housing model, which combines the best talent and the best technology platform in Pencil ✏️ Read the full story on Campaign UK: https://lnkd.in/eGUfEjv9 ✨✨✨ Thank you Maisie McCabe for the write-up 🗞️

It's been a minute since we did a BIG awards announcement. Take a swipe through our recent shiny stuff 👉 👉 👉 Thank you to our incredible teams, partners and clients for making these moments possible ❤️ #Awardsseason DataIQ Association of National Advertisers Campaign UK #CampaignAOY #ANAAwards #inhouse #AI

Ready to be less boring? Welcome to MAD//FEST 2025! 💥 ⚡ 🔥 Speaking alongside the likes of Charl Bassil of the BBC, Tugce Aksoy of Unilever and Angela Affinita of The Walt Disney Company is our very own AI strategist and Head of Behavioural Science Alec Barr, FRSA. Alec is a global human-centred design practitioner, building products and services that put human psychology and AI at the forefront of the design process to drive better commercial outcomes. Join his talk to keep a close watch on the moral implications of today's technological innovation. 🗣️ https://lnkd.in/eN3fX3Gf

A few final thoughts as conversations conclude on Cannes 2025... From our time spent with clients at Brandtech Beach, there's a now an indisputable belief in the industry that in-housing is the best way to safely, securely and successfully integrate Gen AI. Why? Because it means: Speed – no more external bottlenecks. Security – full control over data and IP. Talent – the best people working at the heart of brands. In the last three months, as a Group, we’ve created 235,000 pieces of in-market content for the world’s biggest advertisers. We were able to deliver it 62% faster, 55% cheaper, and with a 40% better ROI. That doesn't show a marketing improvement—it’s a fundamental rewiring of how marketing works. With Gen AI, every major brand can cut content creation costs by 50% within three years. (And that’s a conservative estimate.) We built OLIVER to challenge the inefficiencies of traditional agency models—better, faster, cheaper marketing, all in-house. Now, we’re at a critical moment where brands must choose how to take the lead. The pace of innovation is accelerating, which means the opportunities to drive efficiency, effectiveness, and creativity are only going to get better. The future of marketing isn’t coming—it’s already here... Below: The Brandtech Group founder and CEO David Jones talking to Luciana Uchôa-Lefebvre of French title Journal du Net, part of GROUPE FIGARO.

Sundowners at Cannes don’t get much cooler than this drinks reception co-hosted by Mark Ritson and Amina Folarin 🌅 🥵 ☀️

Tomorrow @ Cannes Lions International Festival of Creativity, hear from Amina Folarin on how health equity becomes your brand's business advantage 💪 In today’s competitive landscape, inclusive health policies are not just a moral obligation—they're a strategic upper hand. Hear from the industry's finest on how to transcend just "women's issues" to put health firmly on the agenda for your people and your business. Amina will be joined by:   🏋️♂️ Frank Starling, Cannes Lions 🏋️♂️ Emma Harris, Slow the F**k Down 🏋️♂️ Sue Todd, CEO, NABS 🏋️♂️ Jody Osman, Chief Growth Officer, Propeller   Let’s find a way to transform our industry for the better, from WACL (Women in Advertising & Communications Leadership )'s Empower Cafe on the Croisette!  

Thank you WFA and Arla Foods for today's BIG breakfast session at Brandtech Beach 🥯 🥞 🧇 🥓 Thomas Heilskov, Robert Dreblow and Ed Howarth kicked-off Day Two of Cannes with a lively session on Bringing AI In-House 👌. The session explored why in-housing remains the best way to harness GenAI's capabilities - faster, more efficiently and, crucially, more securely. Thanks to our guests for bringing brilliant insights, tough questions and honest answers to the table 𓌉◯𓇋 #Cannes2025 #advertising #aiin2025 The Brandtech Group

🌴✨ Cannes, we’re ready for you! ✨🌴 We’re watching with excitement as the global creative community comes together for another Cannes Lions Festival of Creativity. Here’s to bold ideas, brave brands, and the brilliant minds shaping the future of creativity. Like you, Maggie Tran 🎨🚀💡 #CannesLions #FestivalOfCreativity #OLIVERAgency #InHouseMagic #CreativityUnleashed

A must-read for everyone hitting the ANA's In-Housing Conference in California this week 👀 Our CEO Kristi VandenBosch on why now's the time for in-housing's evolution...not its abandonment.