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  • They listen seldomly. The purpose is to attract many new users. And does it work with you? They were somehow not satisfied with their old branding. And who knows, maybe it wasn't perfect. They certainly have a right to express themselves. Freedom is also the freedom to make mistakes, or do stuff that somebody else doesn't like. Commented Jul 14 at 22:18
  • 2
  • @DavidLongworth Probably I used the word "rebranding" incorrectly. I meant the visual change, not the naming change. Was there a "brand debt" in the visual design?
    – SNBS
    Commented 2 days ago
  • @NoDataDumpNoContribution Yes, the company will certainly have the last word. But... the users still have the right to express their opinion.
    – SNBS
    Commented 2 days ago
  • 1
    @DavidLongworth : the proposed 2 choices are very very painful to look at. It would make stackexchange look like a geocities webpage (those with lots of different saturated colors and stars). The current palette of stackexchange is : peaceful, easy on the eyes. Why do you intend to change it so drastically? (I believe I can't stay on a website with such a color palette than either of the 2 you proposed : it would be unbearable). And the problem with branding: the only pb I see is that stackoverflow.com missed the top-bar link to stackexchange (allowing people to discover se and its sites). Commented 22 hours ago
  • Yes, if redesign is really necessary, I'd have made it less... eye-hurting...
    – SNBS
    Commented 15 hours ago