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    The most alarming thing about those logos you found in the reverse image search is that two of them claim trademark status, one registered trademark status (at a glance, they look identical, so I'm guessing they're from the same trademark-holder). So there's likely to be legal challenges to the proposed logo.
    – IMSoP
    Commented Jul 11 at 11:17
  • 11
    Maybe. The truth is, I'm not very involved in the legal aspect. But I am in the creative world. For me, the most alarming and contradictory thing is that a resource as stereotypical and outdated as a smiley face is being proposed as a "new" brand refresh, supposedly designed to attract new, younger audiences.
    – Danielillo
    Commented Jul 11 at 11:28