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Only the company is still Stack Exchange Inc - they do business as Stack Overflow Inc.
– Journeyman Geek
Commented Jul 10 at 14:59
2

"The font also allows the "f" and "l" in "Overflow" to be too close together such that they're touching which feels odd." Pretty sure that's supposed to be a ligature. Not that I could say why they chose a ligature there, it doesn't really match the brand nor topic.
– MisterMiyagi
Commented Jul 10 at 15:49
2

@Spevacus Thank you for your feedback. Blues and greys are commonly used colors in this space and for good reason - they definitely are very versatile. Our desired direction with these is a visual identity that is both useful/professional and just a bit more vibrant and unique. Definitely a balance that's tough to strike - and we'll continue to work on that.
– Eric Martin Staff
Commented Jul 10 at 16:14
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A challenging part of logo work is getting it looking good at different sizes, so there is more refinement ahead here around the weights and context. We’ve resolved the bolding of the ‘overflow’ that the existing logo has, which I think takes some getting used to once you realise it was unnecessary. To defend the ligature: the word is ‘flow’ and the type flows into itself which is a considered detail imo (maybe folks from Graphic Design SE can back me up), but agree readability is the main task.
– David Longworth Staff
Commented Jul 10 at 16:25
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@EricMartin Thanks for the response! I'd broadly say that in public branding (as in, marketing externally), such vibrancy may be useful, but I would definitely say that for coloring on the network and in the design of the site itself, assuming it would be translated to it, I don't really associate it with the professional nature of the Stack ecosystem. Sleek, solid, "cool", and somewhat info-dense are how I know Stack. That's not to say that redefining how it's viewed is off the table, just that I consider such a change to be a big about-face.
– Spevacus Mod
Commented Jul 10 at 16:27
2

@Spevacus I added an image to the question to better illustrate how everything under the Stack Overflow umbrella would work. I agree with the points you raised there.
– Rosie StaffMod
Commented Jul 10 at 16:56

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