Content & SEO Specialist

XTB is an international brokerage company that is rapidly growing and expanding its presence in branches across Europe and worldwide.

We are looking for a passionate Content & SEO Specialist to be a part of our PT team! The ideal candidate for that position is someone who enjoys creating content in the area of finance and investing, is very accurate and timely and likes to analyse information, executing tactical elements of SEO, and wants to be a key player in SEO activities of the company.

You will be responsible for content planning & creation, link building, copywriting activities and managing our global Content & SEO strategy in Portugal.

Responsibilities

Job description

• Creating engaging and high-quality educational content based on marketing and regulatory requirements in Portuguese.
• Translating and localizing English content for the Portuguese market.
• Proofreading, editing, and optimizing website content (especially landing pages) for search engines.
• Conducting keyword research and implementing SEO strategies to improve visibility and traffic.
• Publishing and managing content on-site and off-site.
• Developing and executing link-building strategies, including competitor analysis and outreach for backlinks.
• Analyzing SEO performance using tools like Google Analytics, Semrush, and Ahrefs; identifying insights to boost results.
• Collaborating with local and international marketing teams (including legal, PR, and design).
  
  

Required Skills

• Experience creating SEO-friendly content, ideally in finance or investment topics
• Native-level Portuguese and intermediate English proficiency
• Solid knowledge of on-page and off-page SEO, including site structure, link-building, and meta optimization
• Proficiency in keyword research and SEO tools (e.g., Google Search Console, GA4, Ahrefs,)
• Analytical mindset with ability to track, interpret, and act on key SEO metrics
• Attention to detail, reliability, and a proactive working style
• Interest in financial markets and willingness to build subject-matter expertise
  
  

Soft Skills

• Ability to clearly explain SEO concepts and collaborate across teams (marketing, content, developers)
• Team-oriented, communicative, and organized in cross-functional collaboration
• Data-driven approach with the ability to identify trends and adapt strategies
• Eagerness to stay up to date with SEO trends and continuously improve through new tools and best practices
  
  

Required Education And Experience

• Education: Bachelor’s Degree
• Experience: minimum of 1 year prior experience in SEO
  
  

We offer

• Hybrid work model – 3 days in the office, 2 days from home
• Very interesting and creative work with the possibility of developing personal and professional skills within marketing
• Work in a pleasant, young and dynamic team where everyone gets along well
• Education and participation in training courses in the field of marketing and financial markets
• Gaining experience and a stable background in an international brokerage company
• A wide range of corporate benefits - food allowance, health insurance and up to 25 days of vacation