About
Services
Articles by Nancy
Activity
-
I am honored to have been invited to join one of the MIT Corporation Visiting Committees - the committee for Libraries. This process was established…
I am honored to have been invited to join one of the MIT Corporation Visiting Committees - the committee for Libraries. This process was established…
Liked by Nancy D
-
Dr. Niyati Chitkara, Vice President of School Education, Chitkara Educational Trust, and a panelist at EDUTHON 5.0, shares her thoughts on this…
Dr. Niyati Chitkara, Vice President of School Education, Chitkara Educational Trust, and a panelist at EDUTHON 5.0, shares her thoughts on this…
Liked by Nancy D
-
In what it calls the world’s largest student-led AI survey, edtech platform BrightCHAMPS has released its #StudentsSpeakAI report, capturing insights…
In what it calls the world’s largest student-led AI survey, edtech platform BrightCHAMPS has released its #StudentsSpeakAI report, capturing insights…
Liked by Nancy D
Experience & Education
-
Scholarsmerit Online Private Limited
View Nancy’s full experience
See their title, tenure and more.
or
Licenses & Certifications
-
-
Business Communication & Business Etiquette
Strategic HR and Training Associates
Issued -
-
-
-
Supervisory Development Programme
Board of Apprenticeship Training (Northern Region)
IssuedCredential ID AG|00099|5001|2006 -
-
-
-
Projects
-
Business Advisory
-
Transforming a Regional Tea Brand into a Scalable Consumer Business
In early 2025, I partnered with a mid-sized tea company based in North India. The business model was simple: buy bulk tea, blend it with regional spices, pack it, and sell it under their own label. Despite a quality product and loyal local buyers, the company faced stagnation in a highly competitive tea market dominated by national players and emerging D2C brands.
Challenges Identified
1. Flat Sales…Transforming a Regional Tea Brand into a Scalable Consumer Business
In early 2025, I partnered with a mid-sized tea company based in North India. The business model was simple: buy bulk tea, blend it with regional spices, pack it, and sell it under their own label. Despite a quality product and loyal local buyers, the company faced stagnation in a highly competitive tea market dominated by national players and emerging D2C brands.
Challenges Identified
1. Flat Sales Growth
Sales were limited to offline retail in urban centers. There was no strategy for expanding into rural areas, premium markets, or online channels.
2. Undifferentiated Packaging
The packaging lacked shelf appeal and failed to communicate the uniqueness of the product—blends rooted in regional heritage with natural spices.
3. Weak Brand Identity
No clear brand narrative existed. Most consumers saw it as “just another local tea brand,” with low recall and weak emotional connection.
Advisory Approach
1. Market Research & Persona Design
Conducted consumer interviews and market surveys across metros and tier-2 cities. This led to three distinct personas:
- Urban health enthusiasts looking for natural, spiced teas
- Traditional chai lovers seeking a strong, flavorful blend
- Gift buyers interested in artisanal packaging and regional teas
2. Brand Repositioning
Refined the brand story to focus on “heritage blends with wellness at heart.” Messaging emphasized handcrafted methods, authentic spices, and sustainable sourcing.
3. Packaging Overhaul
Introduced resealable, eco-conscious pouches with storytelling elements, brew instructions, and visual identifiers. A premium gifting line was also launched with handpicked regional teas.
4. Product Diversification
Segmented offerings into three lines:
- Wellness teas (e.g., Tulsi-Ginger, Turmeric-Chai)
- Everyday blends for value buyers
- Festive gift boxes for seasonal sales
Honors & Awards
-
Key Contributor
Apar Technologies Pvt Ltd
to contribute significantly to the growth of Apar in the year 2019 by proposing cutting edge technology solutions to the customers and making a difference
-
Sales Achievers
Apar Technologies Pvt Ltd
for contributing significantly to the revenue growth of Apar in year 2019
Languages
-
English
Native or bilingual proficiency
-
Hindi
Native or bilingual proficiency
Recommendations received
2 people have recommended Nancy
Join now to viewMore activity by Nancy
-
Cheers to an unforgettable alumni homecoming 2025
Cheers to an unforgettable alumni homecoming 2025
Liked by Nancy D
-
85% of the jobs in 2030 haven’t been invented yet. Our audit prepares students with adaptable, future-ready skills. Source: Dell Technologies Report…
85% of the jobs in 2030 haven’t been invented yet. Our audit prepares students with adaptable, future-ready skills. Source: Dell Technologies Report…
Liked by Nancy D
-
With new compliance mandates, digital audits and documentation are non-negotiable. Source: #NAAC Manual for Affiliated Colleges 2023 DM to get…
With new compliance mandates, digital audits and documentation are non-negotiable. Source: #NAAC Manual for Affiliated Colleges 2023 DM to get…
Liked by Nancy D
-
Why Holistic Education Is the Future of Learning As we step into a rapidly changing world, the concept of holistic education is gaining immense…
Why Holistic Education Is the Future of Learning As we step into a rapidly changing world, the concept of holistic education is gaining immense…
Liked by Nancy D
-
72% of employers struggle to find candidates with soft skills. Our audit flags gaps in communication, teamwork, and critical thinking. Source:…
72% of employers struggle to find candidates with soft skills. Our audit flags gaps in communication, teamwork, and critical thinking. Source:…
Liked by Nancy D
-
Before AI, Advisory was just discussions. Now, it is data-driven decisions. The shift is real. -> Intuition is now insight -> Opinions are now…
Before AI, Advisory was just discussions. Now, it is data-driven decisions. The shift is real. -> Intuition is now insight -> Opinions are now…
Shared by Nancy D
-
Sanskriti University is proud to sponsor Sanatan Samvad—a dialogue rooted in timeless values and cultural wisdom. Watch the latest episode today at…
Sanskriti University is proud to sponsor Sanatan Samvad—a dialogue rooted in timeless values and cultural wisdom. Watch the latest episode today at…
Liked by Nancy D
-
30 Years and more. One Dream. And a Seat on Centre Court. Wimbledon. Chappar faad ke, quite literally. It was the early 90s when my love affair with…
30 Years and more. One Dream. And a Seat on Centre Court. Wimbledon. Chappar faad ke, quite literally. It was the early 90s when my love affair with…
Liked by Nancy D
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Nancy D in India
-
Nancy D
Recruiter
-
Nancy D.
Recruiter
-
Nancy D
Analyze HR data, identify trends, and generate insightful reports. Manage and optimize HR-MIS for accurate and efficient data handling. Collaborate with HR to streamline processes and comply with regulations.
-
Nancy D.
Account Manager
53 others named Nancy D in India are on LinkedIn
See others named Nancy D