Olivier Kayser

Depuis le milieu des années 1990, une révolution silencieuse est en cours, initiée par des entrepreneurs sociaux, visionnaires pragmatiques qui bousculent les conventions du monde des affaires comme du monde associatif. Ces innovateurs ont su développer des approches de marché capables de s’attaquer à l’injustice sociale. Pourtant, leurs très nombreuses (bonnes) idées parviennent rarement à prendre, sur le terrain, l’ampleur qu’elles mériteraient. Les auteurs ont donc cherché à répondre à cette… Voir plus

Depuis le milieu des années 1990, une révolution silencieuse est en cours, initiée par des entrepreneurs sociaux, visionnaires pragmatiques qui bousculent les conventions du monde des affaires comme du monde associatif. Ces innovateurs ont su développer des approches de marché capables de s’attaquer à l’injustice sociale. Pourtant, leurs très nombreuses (bonnes) idées parviennent rarement à prendre, sur le terrain, l’ampleur qu’elles mériteraient. Les auteurs ont donc cherché à répondre à cette question : pourquoi ces solutions qui marchent n’atteignent pas leur plein potentiel ? Autrement dit : si le laboratoire de l’innovation sociale est plein, pourquoi l’usine de sa globalisation est-elle vide ?

L’ambition de ce livre est de fournir une évaluation factuelle et critique de la possibilité de résoudre des problèmes sociaux à travers des approches de marché. Il présente une série d’études de cas illustrant ce qui peut être fait « au sein du système » pour surmonter les obstacles, dans des secteurs clés comme l’accès à l’énergie ou l’eau potable, l’assainissement, le logement ou les services financiers. Le nombre et le potentiel de ces solutions sont tels que même un lecteur sceptique et pessimiste devra admettre qu’il y a raison d’espérer. Au bout du compte, on assiste à une remise en cause de la division traditionnelle du marché entre un secteur « à but lucratif », créateur de richesse économique, et un secteur « à but non lucratif », qui cherche à réparer les problèmes sociaux et environnementaux Voir moins

Over the past decade, information and communication technologies have created many new opportunities to include the BoP in economic value chains as customers, producers, entrepreneurs, or employees. A variety of private sector-led ICT initiatives involving the BoP, mostly in Asia and Africa, have achieved profitability while providing social and economic returns along the value chain. Such projects, often directly linked to income-generating activities for the BOP, have also demonstrated that… Voir plus

Over the past decade, information and communication technologies have created many new opportunities to include the BoP in economic value chains as customers, producers, entrepreneurs, or employees. A variety of private sector-led ICT initiatives involving the BoP, mostly in Asia and Africa, have achieved profitability while providing social and economic returns along the value chain. Such projects, often directly linked to income-generating activities for the BOP, have also demonstrated that this segment of the population is ready to pay for access to connectivity in general and broadband in particular.

In this context, the Inter-American Development Bank commissioned this study to understand how organizations can leverage broadband to better integrate the BOP in economic value chains. The objective is to show how the adoption of broadband communication technologies enhances productivity and competitiveness of market-based projects affecting the BOP in Latin America and the Caribbean.

This report analyzes eight such cases in depth, highlighting their internal and external success factors, and draws key lessons for policymakers. The case studies will hopefully inspire companies and policymakers to replicate their models or more generally invest in broadband infrastructure, to help bridge the digital, social, and economic divide in Latin America and the Caribbean. Voir moins

This report discusses the findings from several case studies, with regards to best practices for marketing nutrition to consumers at the bottom of the pyramid.

As of 2014, malnutrition remains a widespread issue across the globe. Families living at the Base of the Pyramid (BoP) spend an average of 60% of their income on food, and yet, undernutrition still accounted for 3m deaths among infants and young children. 26% of all children under five are stunted, irremediably reducing their… Voir plus

This report discusses the findings from several case studies, with regards to best practices for marketing nutrition to consumers at the bottom of the pyramid.

As of 2014, malnutrition remains a widespread issue across the globe. Families living at the Base of the Pyramid (BoP) spend an average of 60% of their income on food, and yet, undernutrition still accounted for 3m deaths among infants and young children. 26% of all children under five are stunted, irremediably reducing their chances of growing into successful adults.

A range of solutions have been developed to improve the quality of nutrition during the critical first 1,000 days of life. Little is known, however, about the potential contribution of market-based solutions. This report learns from the successes and failures of best practice organizations that successfully sell nutritious complementary foods and supplements for 6-24 month old infants to BoP families in developing countries, concluding with eight lessons drawn from the analysis of the innovative marketing, sales and distribution approaches of these successful organizations.

Further research is needed to validate and deepen these findings. Yet we hope that they can lead to more large-scale initiatives that leverage market-based mechanisms to bring the benefits of innovative products and services to more families at the BoP, and help solve the scourge of malnutrition. Voir moins

Over the last two decades, a range of affordable devices and equipment have been created that can provide the 4 billion people at the Base of the Pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify these investments. The "Marketing Innovative Devices for the Base of the Pyramid" project analyzed 15 pioneer organizations… Voir plus

Over the last two decades, a range of affordable devices and equipment have been created that can provide the 4 billion people at the Base of the Pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify these investments. The "Marketing Innovative Devices for the Base of the Pyramid" project analyzed 15 pioneer organizations selling life-changing devices to the Base of the Pyramid. This report offers 10 key lessons learned on how to design an appropriate value proposition, create effective marketing strategies, organize an efficient sales force and define the right level of overheads. Voir moins