McCann Paris

The Final Copy of Ilon Specht just took home the Grand Prix in Film at Cannes Lions 🏆 We’re incredibly proud — and deeply moved — to be recognised for this work, which tells the origin story of the L'Oréal's iconic “Because I’m Worth It” tagline. This isn’t just a win. It’s a tribute…To the power of language. To bold ideas. And to the woman who wrote these words with immeasurable impact. To every partner, artist and collaborator who helped bring this to life: thank you. We’re proud to stand aside L’Oréal Paris in telling stories that challenge, resonate, and champion women’s voices. We remain committed to crafting work that doesn’t just reflect culture — but moves it. Because we’re all worth it.  Or no one is. Cannes Lions International Festival of Creativity McCann Worldgroup L'Oréal julien calot Charlotte Franceries Delphine Viguier-Hovasse Olivier MONTEIL Daryl Lee Anne-Sophie Carbo Ben Proudfoot Breakwater Studios TRAVERSE32

We’re thrilled to share that “The Final Copy of Ilon Specht” has won Gold and Silver Lions in Entertainment at the Cannes Lions International Festival of Creativity. This recognition is not just an honor—it’s a celebration of the power of words, of women's voices, and of a legacy that still shapes culture. Thank you to our fearless client partners and every single person who helped bring Ilon’s story to the big screen. This one was for her. McCann Paris L'Oréal McCann Worldgroup TRAVERSE32 Breakwater Studios julien calot Ben Proudfoot Charlotte Franceries Delphine Viguier-Hovasse Olivier MONTEIL Daryl Lee Anne-Sophie Carbo Brendan Gaul

“Because I’m Worth It” was written by 23-year-old Ilon Specht in 1973. This four-word manifesto didn’t just sell beauty, it claimed power. We are proud to share that “The Final Copy of Ilon Specht” has been shortlisted in both prestigious Titanium and Glass categories at this year’s Cannes Lions Festival of Creativity! We’re honored to stand among this year’s contenders and grateful to our client partners and team who brought this important story to life. 🏆 TITANIUM 🏆 Celebrates game-changing, rule-breaking creativity that pushes the industry forward. 🏆 GLASS 🏆 For work that challenges prejudice and drives positive cultural change. “Because we’re all worth it, or no one is.” TRAVERSE32 Breakwater Studios L'Oréal McCann Worldgroup julien calot Lee Charlotte Franceries Delphine Viguier-Hovasse Olivier MONTEIL Anne-Sophie Carbo Brendan Gaul Hélène Berekbaum De Prins Pierre-Jean Bernard

McCann Paris, aux côtés de #Rafaëlton pour faire avancer la cause 🎗️ Depuis l’an dernier, nous soutenons l'Institut Rafaël Santé Intégrative à travers notre engagement en mécénat. Cette année, nous allons encore plus loin en devenant ambassadeurs du Rafaëlton !     Les fonds collectés grâce à l'un de nos mécénats, permettront à l'Institut Rafaël d’accueillir gratuitement plusieurs centaines d'enfants atteints de cancer ou d’une maladie chronique.   Parce que nous croyons en une prise en charge globale et humaine des patients, nous sommes fiers de contribuer à cette levée de fonds essentielle. Ensemble, faisons la différence. 💙   📢 Rejoignez-nous et soutenez le Rafaëlton 2025 : https://lnkd.in/e-GqZ2zd   —    McCann Paris stands with #Rafaëlton to drive the cause forward 🎗️   Since last year, we have been supporting Institut Rafaël Santé Intégrative through our commitment to sponsorship. This year, we are taking it a step further by becoming ambassadors of Rafaëlton!   The funds raised through one of our sponsorships  will enable Rafaël Institute to welcome hundreds of children affected by cancer or chronic illness, completely free of charge.   Because we believe in a holistic and compassionate approach to patient care, we are proud to contribute to this vital fundraising initiative. Together, we can make a difference. 💙   📢 Join us and support Rafaëlton 2025: https://lnkd.in/e-GqZ2zd   #Sponsorship #Solidarity #Commitment #McCannParis    Martine FEREY-YUSSOUROU Ouria Yazid

Chez McCann, nous sommes fiers de notre engagement aux côtés de L'Oréal Groupe et du collectif #AGIR pour construire un futur plus inclusif. 🌍 —  At McCann, we are proud of our commitment alongside L'Oréal Group and the #AGIR collective to build a more inclusive future. 🌍 #Inclusion #Diversity #Engagement #McCannParis Ouria Yazid Véronique Leblanc Roxanne Baarir Yasmine Ladid

"I’m Worth It." These words are more than a tagline; they are a feminist manifesto that has empowered women worldwide for over 50 years. But do you know the story behind them? We are proud to have collaborated with TRAVERSE32, Breakwater Studios and L'Oréal Paris on “The Final Copy of Ilon Specht”, directed by two-time Oscar® winner Ben Proudfoot, which explores the origins of L'Oréal Paris' iconic tagline and the bold young woman who challenged the status quo in 1973. This is the story of a talented but little-known female copywriter at McCann, whose simple, impactful line transformed advertising and influenced how millions of women view their self-worth. “‘The Final Copy of Ilon Specht’ is a testament to our shared vision and commitment. We are proud to honor Ilon Specht, an incredible woman who was able to change the beauty narrative to one that empowers women for generations to come,” said Charlotte Franceries, McCann Paris President / Executive Vice President Global Leader L’Oréal. “Ilon Specht’s contribution to our brand and to women's empowerment is immeasurable. Her four-word manifesto that changed society forever is the very beginning of L’Oréal Paris’ commitment to empower women,” said Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris. Go watch it on Prime Video, TED’s YouTube channel, and the TED platform. https://bit.ly/43n6qAI #YoureWorthIt #LOrealParis #McCannParis #TheFinalCopyOfIlonSpecht McCann Worldgroup #CharlotteFranceries julien calot Anne-Sophie Carbo

#JAO2025 🤝 Inspiration meets curiosity at McCann Paris! On Tuesday, March 4, we had the pleasure of welcoming an enthusiastic group of students for an immersive session at the heart of our agency. It was an engaging morning, full of inspiring conversations, enriching interactions, and insightful discoveries about our diverse professions. A big thank you to all the students and #FutureTalents for their curiosity, enthusiasm, and thoughtful questions. Your active participation truly made the exchanges vibrant and memorable! Thanks to our friends at AACC - association des agences conseil et création And of course, immense gratitude to our teams at #McCannParis, who generously shared their expertise to support and inspire tomorrow’s creative talents. Johana Pallas Caleb Fechtor Amel Khalifa Mélanie TAVERNY Margaux Milesi Fanny Kotreba Julia MERPILLAT Matthieu Tombarelle Farah El Feghali Chloé PORTA Lilly Alice Lebègue Agathe DUPASQUIER Jessie Gnassounou Isé Woberschar Mathieu Colot

Discover McCann Paris – Journée Agence Ouverte #JAO2025 🚀   Envie de découvrir les coulisses de McCann Paris et de plonger dans l’univers d’une agence créative de renom ? Rejoignez-nous lors de la Journée Agence Ouverte !   📅 Mardi 4 mars 2025 📍 28/34 boulevard du Parc, 92200 Neuilly-sur-Seine 🕙 10h00 - 13h00   Au programme :   ☕ 10h00 - 10h30 | Petit-déjeuner & networking Croissants, café et premières rencontres pour bien démarrer la journée.   🌍 10h30 - 11h15 | Discover McCann Paris Découvrez notre ADN : la French Touch dans un environnement international et multiculturel.   💼 11h15 - 12h45 | Forum des métiers Plongez dans les coulisses de McCann Paris : échangez avec nos équipes et explorez nos expertises.   🤝 12h45 - 13h00 | Speed Meeting RH Un CV, c’est bien. Une rencontre, c’est mieux ! L’occasion idéale pour discuter de votre avenir avec notre équipe RH.   📩 Inscriptions Confirmez votre présence auprès de Véronique Leblanc : - veronique.leblanc@mccann.com   🎯 Une opportunité unique pour découvrir, échanger et se projeter ! On a hâte de vous rencontrer. 🎯   #DiscoverMcCannParis #JAO2025 #opportunités #networking

This week we welcomed seven 9th-grade students for their observation internship... On the agenda: a full agency tour and presentation of the McCann Worldgroup network, 10 masterclasses to discover various professions, creative workshops, AI image production, a social content shoot, a post-production/editing session for films... and, of course, a group lunch at the pizzeria on Île de la Jatte to wrap up the week in style! Thank you to our students Amine, Germaine, Hector, Lauriane, Léa, Marion, and Ulysse for their curiosity, enthusiasm, and freshness – this week together has been a growth experience for both the students and those who welcomed them. A big thank you to everyone who gave their time and energy to make this week a memorable experience: Cathy Argaz Rania Benrazco Gilliane DANIEL Praveen Datchinamourtty Elodie Douroux Caroline De Genis Armelle De Kerros Dany Divay Franck Duchene Daphné Ehrburger Caleb Fechtor Daphné Fort Caroline Gozier Chesnais Océane Guimaraes Amel Khalifa Yasmine Ladid Clément Le Bars Véronique Leblanc Nathalie Maisonnave Laurena Muya Nicolas Skouras Matthieu Tombarelle Ouria Yazid

Franck Provost comes to your home! 🌟 Discover our new campaign where Franck and Fabien Provost, joined by the iconic Audrey Fleurot, bring the expertise of their salons directly to your bathroom with the Expert Franck Provost products. 🎬✨ A film directed by Tristan Séguéla (known for the series Tapie), airing in prime time and on online platforms. Don’t miss this moment of connection and humor! 💇♀️📺 #FranckProvost #McCannParis #NouvelleCampagne #SoinCapillaire #haircare #provostsinvitechezvous Lascad Anissa Ettamsamani - Directrice Générale  Federica Capece - Brand Lead Lascad Franck Provost  Mathilde DAVID - Content manager Lascad Franck Provost    McCann Paris Charlotte Franceries – EVP Global Business Leader L’Oréal  julien calot – Chief Creative Officer McCann Paris  Axel Didon – Directeur de Création  Joseph Dubruque – Directeur de Création  Alexandre Fort – Directeur Artistique  Ting FU – Directrice Artistique  Hélène Berekbaum De Prins - Chief of staff  Kristell POTIER – Directrice Conseil  Solène Metivet – Chef de Publicité  Fatimata Ba – Project Manager  Matthieu Tombarelle – TV Producer  Caroline de Genis – Post Productrice  Cathy Argaz – Post productrice Print  Mélanie Lochon - Acheteuse d’art  Production    Maison de production – 116   Jimmy Halfon - CEO & producteur  Tatiana Clidi – Directrice de Production  Tristan Séguéla – Réalisateur   Nicolas Prado – Photographe   Walter Armano – Hairstylist  Julia Floch Carbonel – Make-up artist  Barbara Loison – Stylist    Post Production / Craft  Charles Branco – Post producteur  Musiques et Post production son / Capitaine Plouf  Russian dance – Tchaïkovski  Franck Provost – Fleurot / Compositeurs Luc Leroy et Yann Macé